Index abilities for pd manas alysis23-4,128-30 activities 20. 95.144-6 ive 74-5 commercialisation 119-23. 322-4 and operational 71-6 337-8,342-3 consumer and industrial products apple product development 317, 319-26 318-9 design and process development assessment tool and methodology(ATM) 112-14,322,336-7,341-2 353 description 101 attributes 200-1. 202 ch126-8,324-6,338-9,342-5 attribute evaluation 237-40 organisation of product development attribute profiles 234-6 process 287-8, 289 see also product attributes product strategy 96-111, 321-2, 333-6, ball park experiments 240-1 see also consumer behaviour beliefs 162-5 onsumer needs and wants 216-18 benchmarking 14-15. 353-68 agricultural research 153 comparison in five Irish firms 367 pple variety 317, 319- 22.323 continuous improvement and 364-8 see also primary innovation metrics 358-63 programmes in NZ Dairy Board 3 roduct developm 88-90 ources of data 354-5 see also goals/objectives aLaCen Whey Protein isolate 318, Bit on the side sauce 318. 340-5 346 332-9,346 branding 330, 331 analysis20,47,54-8,71-6,99,276-7 brand name 331 benchmarking 356-8 effect on sensory scores 244, 245 business analysis 22-3, 123 budget 28-9abilities for PD management 261 activities 20, 95, 144–6 commercialisation 119–23, 322–4, 337–8, 342–3 consumer and industrial products 318–9 design and process development 112–14, 322, 336–7, 341–2 description 101 launch 126–8, 324–6, 338–9, 342–5 organisation of product development process 287–8, 289 product development strategy 85–6 product strategy 96–111, 321–2, 333–6, 340–1 timing of 294–5 aesthetics 145–6 consumer needs and wants 216–18 product design 115 agricultural research 153 new apple variety 317, 319–22, 323 see also primary production aims defining the project 97–101 product development strategy 88–90 see also goals/objectives ALACEN Whey Protein isolate 318, 332–9, 346 analysis 20, 47, 54–8, 71–6, 99, 276–7 benchmarking 356–8 business analysis 22–3, 123 launch analysis 23–4, 128–30 quantitative 74–5 strategic and operational 71–6 anticipation capabilities 278–9 apple product development 317, 319–26, 346 assessment tool and methodology (ATM) 353 attributes 200–1, 202 attribute evaluation 237–40 attribute profiles 234–6 see also product attributes ball park experiments 240–1 behaviour 195–203 see also consumer behaviour beliefs 162–5 benchmarking 14–15, 353–68 basic steps 354–8 comparison in five Irish firms 367 continuous improvement and 364–8 innovation metrics 358–63 partners 356 programmes in NZ Dairy Board 357 sources of data 354–5 team 356 ‘Bit on the Side’ sauce 318, 340–5, 346 branding 330, 331 developing a brand name 331 effect on sensory scores 244, 245 budget 28–9 Index