that firms equate marginal cost and marginal revenue.But accountants find it very difficult if not impossible to calculate marginal cost and marginal revenue.Does this mean that this kind of analysis is not very useful? (三)思考与实践 What,ifanything,do these institutions maximize? a)Aconsumer-owned,cooperative grocery store b)The Department of Defense of the federal government c)The Red Cross d)The economics department ofyour college e)The local public radio station f)The household in which you grew up Think of a decision-making situation in which each of the institutions in Question I is attempting to optimize or maximize.What in this institution corresponds to the comparison of marginal cost and marginal revenue in a profit-maximizing fir? (四)教学方法与手段 本章教学主要采用课堂讲授、多媒体教学、分组讨论、课堂讨论等。 PART3 MARKETSAND THE PRICE SYSTEM Chapter 10 The Firm And The Industry Under Perfect Competition (一)目的与要求 the goal here is to know Understanding the special type of market structure-perfect competition (二)教学内容 1.主要内容 Perfect Competition Defined The Perfection Competitive Firm The Perfectly Competitive Industry Perfect Competition And Economic Efficiency 2.基本概念和知识点 Price Taker;Variable Cost;Supply Curve of a Firm;Supply Curve of an Industry; Economic Profit 3.问题与应用（能力要求） When demand rises in a perfectly competitive market,do you think the long-run equilibrium price will rise,fall,or stay constant?What will determine this? What examples of perfectly competitive markets can you think of in the economy? (三)思考与实践 Under what circumstances will drought help or hurt a farmer? The text states that four conditions are necessary for the existence of a perfectly11 that firms equate marginal cost and marginal revenue. But accountants find it very difficult if not impossible to calculate marginal cost and marginal revenue. Does this mean that this kind of analysis is not very useful? （三）思考与实践 What, if anything, do these institutions maximize? a) A consumer-owned, cooperative grocery store b) The Department of Defense of the federal government c) The Red Cross d) The economics department of your college e) The local public radio station f) The household in which you grew up Think of a decision-making situation in which each of the institutions in Question 1 is attempting to optimize or maximize. What in this institution corresponds to the comparison of marginal cost and marginal revenue in a profit-maximizing firm? （四）教学方法与手段 本章教学主要采用课堂讲授、多媒体教学、分组讨论、课堂讨论等。 PART 3 MARKETS AND THE PRICE SYSTEM Chapter 10 The Firm And The Industry Under Perfect Competition （一）目的与要求 the goal here is to know Understanding the special type of market structure-perfect competition (二）教学内容 1.主要内容 Perfect Competition Defined The Perfection Competitive Firm The Perfectly Competitive Industry Perfect Competition And Economic Efficiency 2.基本概念和知识点 Price Taker; Variable Cost; Supply Curve of a Firm; Supply Curve of an Industry; Economic Profit; 3.问题与应用（能力要求） When demand rises in a perfectly competitive market, do you think the long-run equilibrium price will rise, fall, or stay constant? What will determine this? What examples of perfectly competitive markets can you think of in the economy? （三）思考与实践 Under what circumstances will drought help or hurt a farmer? The text states that four conditions are necessary for the existence of a perfectly