《文化旅游导论》课程教学大纲 一、课程基本信息 课程代码：16164003 课程名称：文化旅游导论 英文名称：Introduction to cultural tourism 课程类别：专业基础（必修） 学 时：48 分：3 适用对象：文化产业管理专业本科生 考核方式：考试 先修课程：无 二、课程简介 文化旅游导论是将文化与旅游的有机结合，是围绕旅游活动而形成的物质文 明和精神文明的总和。本课程从分析文化、旅游、文化旅游和旅游文化等概念、 种类、特征与意义出发，着重就文化旅游业及我国文化旅游业的发展简史、发展 现状、存在问题和对策建议等进行了研究，着重罗列了我国具有代表性的文化旅 游资源种类及其特征，并对文化旅游节进行了深入研究，并在此基础上详细介绍 三个典型文化旅游创意案例。 The introduction to cultural tourism is an organic combination of culture and tourism,and is the sum of material civilization and spiritual civilization formed around tourism activities.This course starts from the analysis of the concepts,types, characteristics and meanings of culture,tourism,cultural tourism and tourism culture. and focuses on the research of cultural tourism and the development history. development status,existing problems and countermeasures of the cultural tourism industry in my country.Emphatically listed the types and characteristics of my country's representative cultural tourism resources.It also makes an in-depth study on two important cultural tourism products:Cultural Tourism Festival and cultural tourism real estate,and introduces three typical creative cases of cultural tourism in detail.Through the study of this course,students can understand the basic concepts and theoretical framework of cultural tourism,grasp the context and characteristics of cultural toursm development,learn to analyze and dig deep into cultural elements in tourism activities,use the knowledge they have leamed to analyze cultural tourism cases,and train students to be The awareness and ability of organically combining Chinese culture and tourism will increase students'sense of national cultural pride and carry forward Chinese culture《文化旅游导论》课程教学大纲 一、课程基本信息 课程代码：16164003 课程名称：文化旅游导论 英文名称：Introduction to cultural tourism 课程类别：专业基础（必修） 学 时：48 学 分：3 适用对象：文化产业管理专业本科生 考核方式：考试 先修课程：无 二、课程简介 文化旅游导论是将文化与旅游的有机结合，是围绕旅游活动而形成的物质文 明和精神文明的总和。本课程从分析文化、旅游、文化旅游和旅游文化等概念、 种类、特征与意义出发，着重就文化旅游业及我国文化旅游业的发展简史、发展 现状、存在问题和对策建议等进行了研究，着重罗列了我国具有代表性的文化旅 游资源种类及其特征，并对文化旅游节进行了深入研究，并在此基础上详细介绍 三个典型文化旅游创意案例。 The introduction to cultural tourism is an organic combination of culture and tourism, and is the sum of material civilization and spiritual civilization formed around tourism activities. This course starts from the analysis of the concepts, types, characteristics and meanings of culture, tourism, cultural tourism and tourism culture, and focuses on the research of cultural tourism and the development history, development status, existing problems and countermeasures of the cultural tourism industry in my country. Emphatically listed the types and characteristics of my country’s representative cultural tourism resources. It also makes an in-depth study on two important cultural tourism products: Cultural Tourism Festival and cultural tourism real estate, and introduces three typical creative cases of cultural tourism in detail. Through the study of this course, students can understand the basic concepts and theoretical framework of cultural tourism, grasp the context and characteristics of cultural tourism development, learn to analyze and dig deep into cultural elements in tourism activities, use the knowledge they have learned to analyze cultural tourism cases, and train students to be The awareness and ability of organically combining Chinese culture and tourism will increase students' sense of national cultural pride and carry forward Chinese culture