Introduction The most important single cause for failure in international business is insufficient preparation and information. Market research helps businesses identify consumer needs and wants so a company can develop and promote products more successfully. 刿价爱有質易大孝Introduction Introduction The most important single cause for he most important single cause for failure in international business is failure in international business is insufficient preparation and information. insufficient preparation and information. Market research helps businesses Market research helps businesses identify consumer needs and wants so a identify consumer needs and wants so a company can develop and promote company can develop and promote products more successfully. products more successfully