Advertising for Tourist Promotion 的 The word“advertise”is derived from the Latin word “advertere'”meaning“to turn the mind toward'”.Signs were used early advertising in addition to criers and hawkers.Most were symbolic in their identification of products or services.In ancient Greek towns,dealers blew horns to attract customers;in Rome,a goat signified a school.The later development of the printing press greatly expanded advertising's capacity. The tourist industry,as a third industry,a service or hospitality industry to promote people-to-people understanding and earn hard currency,cannot survive let alone thrive without a continued increase in the incoming tourist traffic.This is where tourist promotion comes in.Promotion consists of informing,persuading, and influencing the foreign and domestic consumers'purchase decisions.Many people in the tourist business consider it the most critical variable in the marketing process.13 Advertising for Tourist Promotion The word “advertise” is derived from the Latin word “advertere” meaning “to turn the mind toward”. Signs were used early advertising in addition to criers and hawkers. Most were symbolic in their identification of products or services. In ancient Greek towns, dealers blew horns to attract customers; in Rome, a goat signified a school. The later development of the printing press greatly expanded advertising’s capacity. The tourist industry, as a third industry, a service or hospitality industry to promote people-to-people understanding and earn hard currency, cannot survive let alone thrive without a continued increase in the incoming tourist traffic. This is where tourist promotion comes in. Promotion consists of informing, persuading, and influencing the foreign and domestic consumers’ purchase decisions. Many people in the tourist business consider it the most critical variable in the marketing process