同济经管 Assessing the Firm's Current Position TONGJI SEM ■ Internal Analysis 1.Identify the firm's strengths and weaknesses.Helpful to consider each element of value chain. FIGURE 6.3 Porter's Value Chain Source:Adapted with the permission of The Free Press,a Division of Simon Schuster Adult Publishing Group.from Comperirive Advantage:Creating and Sustaining Superior Performance by Michael E.Proter.Copyright 1985,1998 by Michael E.Porter. Firm Infrastructure Human Resource Management Technology Development Procurement Inbound Operations Outbound Marketing Service Logistics Logistics 7 Assessing the Firm’s Current Position ƒ Internal Analysis 1. Identify the firm’s strengths and weaknesses. Helpful to consider each element of value chain