I.The Importance of Information 5-4 Why Is Information Needed? >Customer Needs >Marketing Environment >Competition >Strategic Planning 對至（的贫多大差 国际商学院市场营销学系 15 University of Intemational Business and Economic国际商学院 市场营销学系 5－4 Customer Needs Marketing Environment Competition Strategic Planning I. The Importance of Information Why Is Information Needed?