How did the iphone changed the mobile and smartphone industry s Before the Iphone: Nokia and motorola were enjoying record sales of cell phones, based more on fashion and brands than technological innovation s Smartphone market: dominated by blackberry and windows mobile: <a staid, corporate-led smartphone paradigm > focused on enterprise and not consumer needs s Steve Jobs, 2007: u The phone was not just a communication tool but a way of life. )) c iOS, in comparision with other os( Symbian, black berry oS, Windows Mobile permited multitasking and graphics, not only basic communications functions. &> Rival manufacturers had to spend more on software and app develpment in order to catch up with the iphoneHow did the Iphone changed the mobile and smartphone industry ? Before the Iphone: Nokia and Motorola were enjoying record sales of cell phones, based more on fashion and brands than technological innovation Smartphone market: dominated by Blackberry and Windows Mobile: « a staid, corporate-led smartphone paradigm » focused on enterprise and not consumer needs Steve Jobs, 2007: « The phone was not just a communication tool but a way of life. » iOS, in comparision with other OS (Symbian, Black Berry OS, Windows Mobile) permited multitasking and graphics, not only basic communications functions. → Rival manufacturers had to spend more on software and app develpment in order to catch up with the Iphone