三 19-10 The four goals of New product Development 3)Maximize product Quality: be sure new products are of superior quality Poor quality in a new product can doom its acceptance even if quality is fixed later on a Quality problems usually result from rushing product to market 4)Maximize Manufacturability: the efficiency with which the product is built impacts its time to market Ease of production can shorten development time Efficient production can also avoid production problems and improve quality " win/MeGraw-HHill CThe McGraw-Hill Companies, Inc, 200019-10 Irwin/McGraw-Hill ©The McGraw-Hill Companies, Inc., 2000 The Four Goals of New Product Development 3) Maximize Product Quality: be sure new products are of superior quality. ◼ Poor quality in a new product can doom its acceptance even if quality is fixed later on. ◼ Quality problems usually result from rushing product to market. 4) Maximize Manufacturability: the efficiency with which the product is built impacts its time to market. ◼ Ease of production can shorten development time. ◼ Efficient production can also avoid production problems and improve quality