∈ 19-11 Stage-Gate Development Funnel Principles Principle 1: Use a Stage-Gate Development Funnel, managers often try to fund too many projects at once Stage I considers all new ideas. Those that are feasible and meet the strategic goals of the firm go through Gate e Stage 2 focuses on the product development plan and then evaluated at gate 2 only the best continue e Stage 3 issues a contract book and focuses on responsibilities, budgets, resources, etc. This is the symbolic launch of the formal development " win/MeGraw-HHill CThe McGraw-Hill Companies, Inc, 200019-11 Irwin/McGraw-Hill ©The McGraw-Hill Companies, Inc., 2000 Stage-Gate Development Funnel Principles ◼ Principle 1: Use a Stage-Gate Development Funnel; managers often try to fund too many projects at once. ◆Stage 1 considers all new ideas. Those that are feasible and meet the strategic goals of the firm go through Gate 1. ◆Stage 2 focuses on the product development plan and then evaluated at Gate 2. Only the best continue. ◆Stage 3 issues a contract book and focuses on responsibilities, budgets, resources, etc. This is the symbolic launch of the formal development