自考365 W83第5m自考365—领先的专注于自学考试的网络媒体与服务平台 www.zikao365.com- (priceline. com), or buyers and sellers can haggle independently in auctions(eBay. com) The paper provides an overview of some of the emerging realties and new rules of marketing in a digital world, and outlines what the new discipline of marketing may look like in the early part of the new century To begin with, say the authors, the rapid-fire growth of the Internet is helping to drive It is not just our computers that are being reprogrammed; it is customers themselves, says wind. These emerging cyber consumers are like an alien race that have landed in the midst of our markets. They have different expectations and different relationships with companie from which they purchase products and services For one thing, cyber consumers expect to be able to customize everything from the products and services they buy and the information they seek, to the price they are willing to pay And with digital technology opening new channels for gaining information, they are more nowledgeable and demanding than previous consumers Digital customers can also sort products based on any desired attribute, price, nutritional value, or functional ity, and they can easily obtain third-party endorsements and evaluations tapping the experience of other users. Companies that cannot meet their demands and expectations will be at a loss, "says Wind 38. This passage was most likely to be taken from A. a paper discussing digital revolution B. an introduction to a book C. a book on digital revolution 39. Compared with traditional customers, the emerging cyber consumers A. are more difficult to satisf B. have les C. have more problems with prices D. are less willing to buy products and services 40. In the last paragraph, what Wind said means A. companies should try their best to meet the digital consumers' demands and expectations B. it will be more and more difficult for companies to earn profit in e-business C. most of the companies in e-business are at a loss D. digital consumers' decision to buy depends largely on others' evaluation 四、单词汉译英(本大题共15小题,每小题1分,共15分) 根据给出的汉语词义和规定的词类及首字母写出相应的英语单词。 地址:北京市海淀区知春路1号学院国际大厦18层电话(010)8233555 -第6页共8页自考 365－领先的专注于自学考试的网络媒体与服务平台 -www.zikao365.com- 地址：北京市海淀区知春路 1 号 学院国际大厦 18 层 电话:(010)82335555 -第 6 页 共 8 页 (priceline.com), or buyers and sellers can haggle independently in auctions (eBay.com). The paper provides an overview of some of the emerging realties and new rules of marketing in a digital world, and outlines what the new discipline of marketing may look like in the early part of the new century. To begin with, say the authors, the rapid-fire growth of the Internet is helping to drive changes. “It is not just our computers that are being reprogrammed; it is customers themselves,” says Wind. “These emerging cyber consumers are like an alien race that have landed in the midst of our markets. They have different expectations and different relationships with companies from which they purchase products and services. ” For one thing, cyber consumers expect to be able to customize everything — from the products and services they buy and the information they seek, to the price they are willing to pay. And with digital technology opening new channels for gaining information, they are more knowledgeable and demanding than previous consumers. Digital customers can also sort products based on any desired attribute, price, nutritional value, or functionality, and they can easily obtain third-party endorsements and evaluations, tapping the experience of other users. “Companies that cannot meet their demands and expectations will be at a loss,” says Wind. 38. This passage was most likely to be taken from ____________. A. a paper discussing digital revolution B. an introduction to a book C. a book on digital revolution D. an overview of a paper 39. Compared with traditional customers, the emerging cyber consumers ____________. A. are more difficult to satisfy B. have less knowledge about business C. have more problems with prices D. are less willing to buy products and services 40. In the last paragraph, what Wind said means ____________. A. companies should try their best to meet the digital consumers’ demands and expectations B. it will be more and more difficult for companies to earn profit in e-business C. most of the companies in e-business are at a loss D. digital consumers’ decision to buy depends largely on others’ evaluation 四、 单词汉译英（本大题共 15 小题，每小题 1 分，共 15 分） 根据给出的汉语词义和规定的词类及首字母写出相应的英语单词