七. Typography Considerations of typography for a package: ⚫ Match the persona of the package and product ⚫ Must be readable from the normal observer distance at the point of recognition ⚫ Population contains people who are functionally illiterate and who should wear eyeglasses when shopping but don't. ⚫ Be cautious of reversed-out type or increase its size and select fonts with wide strokes. ⚫ Avoid using text over illustrations or color areas. ⚫ Avoid long stretches of small type. ⚫ Uppercase letters doesn’t necessarily make a message easier to read. ⚫ In some cases typography is determined by regulations. ⚫ Text and illustrations in joints or seams may be difficult to register.七. Typography Considerations of typography for a package: ⚫ Match the persona of the package and product ⚫ Must be readable from the normal observer distance at the point of recognition ⚫ Population contains people who are functionally illiterate and who should wear eyeglasses when shopping but don't. ⚫ Be cautious of reversed-out type or increase its size and select fonts with wide strokes. ⚫ Avoid using text over illustrations or color areas. ⚫ Avoid long stretches of small type. ⚫ Uppercase letters doesn’t necessarily make a message easier to read. ⚫ In some cases typography is determined by regulations. ⚫ Text and illustrations in joints or seams may be difficult to register