七. Typography ⚫ Decorative fonts to project a certain character or mood. Script fonts, for example, may be considered as feminine or romantic and are popular for personal care products. Elaborate script fonts can be difficult to read; relatively simple script designs in a larger size are preferred. Figure 10.2 shows a number of type treatments designed to convey a message beyond the actual textual message Figure 10.2 Typography can be designed to communicate more than just the word itself七. Typography ⚫ Decorative fonts to project a certain character or mood. Script fonts, for example, may be considered as feminine or romantic and are popular for personal care products. Elaborate script fonts can be difficult to read; relatively simple script designs in a larger size are preferred. Figure 10.2 shows a number of type treatments designed to convey a message beyond the actual textual message Figure 10.2 Typography can be designed to communicate more than just the word itself