七. Typography ⚫ sans serif fonts are preferred. (Serifs are the small, decorative extensions at the ends of a letter’s line). Serif fonts have fine lines that tend to fill during printing, particularly with reversed-out printing of text. (Figure 10.1, right side) A larger font size could overcome this problem somewhat. ⚫ Typographical fonts to choose logos and trade names, a unique design ⚫ Basic fonts -classified as serif and sans serif Figure 10.1 Example of script, serif, and sans serif fonts (left, top to bottom) and reversed-out type七. Typography ⚫ sans serif fonts are preferred. (Serifs are the small, decorative extensions at the ends of a letter’s line). Serif fonts have fine lines that tend to fill during printing, particularly with reversed-out printing of text. (Figure 10.1, right side) A larger font size could overcome this problem somewhat. ⚫ Typographical fonts to choose logos and trade names, a unique design ⚫ Basic fonts -classified as serif and sans serif Figure 10.1 Example of script, serif, and sans serif fonts (left, top to bottom) and reversed-out type