2013-3-13 Industry Types and the Opportunities They offer (1o彐) Industries in which standard operating procedures have yet to be developed Opportunity: First-mover advantage ))Fragmented Industries Industries that are characterized by a large number of firms of approximately equal size Opportunity: Consolidation Industry Types and the Opportunities They offer 2o3 》 Mature Industries Industries that are experiencing slow or no increase in demand + Opportunities: Process innovation and after-sale service innovation )Declining Industries Industries that are experiencing a reduction in demand Opportunities: Leadership, establishing a niche market, and pursuing a cost reduction strategy 182013‐3‐13 18 » Emerging Industries ˃ Industries in which standard operating procedures have yet to be developed. + Opportunity: First-mover advantage. » Fragmented Industries ˃ Industries that are characterized by a large number of firms of app y q roximately equal size. + Opportunity: Consolidation. » Mature Industries ˃ Industries that are experiencing slow or no increase in demand. + Opportunities: Process innovation and after Opportunities: Process innovation and after-sale service innovation. sale service innovation. » Declining Industries ˃ Industries that are experiencing a reduction in demand. + Opportunities: Leadership, establishing a niche market, and Opportunities: Opportunities: Leadership, Leadership, establishing establishing a niche market, market, and pursuing a cost reduction strategy