Class hours:2 weeks,2 lessons in total Teaching content First quarter A wide-angle view of cross-cultural business communication Defining cross-cultural business communication Second quarter Cases for discussion Understanding aspects of cross-cultural business communication Cross-cultural business communication and its characteristics Thinking questions: Teaching Cases from Video:In the domestic movie "Gua Sha",the Americans misinterpreted the image of "Sun Wukong"in"Journey to the West" as a symbol of "violence" 1.Why does the author say a global village is technologically feasible now? 2.What are the essential ingredients of cross-cultural business communication?What kind of function does each serve in the communicative process? 3.What is the correct interational development of traditional Chinese images. Lesson 3 Class hours:3 weeks,2 lessons in total Teaching Content Introduction to Cross-cultural business communication First quarter Cross-cultural business communication and its characteristics Introduction to culture Second quarter Cases for discussion Culture and cross-cultural business communication:the skeleton link Teaching Cases of advertisement:Coca-Cola's brand marketing:Two Chinese dolls Ah Fu and Ah Jiao watching fireworks,receiving red envelopes. 5 5 Class hours: 2 weeks, 2 lessons in total Teaching content First quarter A wide-angle view of cross-cultural business communication Defining cross-cultural business communication Second quarter Cases for discussion Understanding aspects of cross-cultural business communication Cross-cultural business communication and its characteristics Thinking questions: Teaching Cases from Video: In the domestic movie "Gua Sha", the Americans misinterpreted the image of "Sun Wukong" in "Journey to the West" as a symbol of "violence". 1. Why does the author say a global village is technologically feasible now? 2. What are the essential ingredients of cross-cultural business communication? What kind of function does each serve in the communicative process? 3. What is the correct international development of traditional Chinese images. Lesson 3 Class hours: 3 weeks, 2 lessons in total Teaching Content Introduction to Cross-cultural business communication First quarter Cross-cultural business communication and its characteristics Introduction to culture Second quarter Cases for discussion Culture and cross-cultural business communication: the skeleton link Teaching Cases of advertisement: Coca-Cola's brand marketing: Two Chinese dolls Ah Fu and Ah Jiao watching fireworks, receiving red envelopes