Adventure Excursions unlimited 2.2 SWOT Analysis The following SWoT analysis captures the key strengths and weaknesses within the company and describes the opportunities and threats facing AEU 2.2.1 Strengths Low customer to employee ratio Excellent staff who are highly trained and very customer attentive High customer loyalty among repeat customers a truly unique, high end, service offering 2.2.2 Weaknesses A challenge to find employees who possess the necessary skills and customer-centric attitud The struggle to continuously offer new and exciting trips while maintaining the level of quality that is established over time from repetitive trip offerings Having a customer base located throughout the U.s. preventing AEU from in-person communication 2.2. 3 Opportunities Growing market that has yet to be adequately addressed Growing number of young professionals with the recent dotcom boom The ability to spread fixed management overhead costs over an increasing number of offered trips 2.2.4 Threats A slump in the economy will affect the travel industry An increase in terrorist acts will chill Americans perception of safety when traveling whether in the united states or abroad The entrance of other service providers into AEU's niche Page 52.2 SWOT Analysis The following SWOT analysis captures the key strengths and weaknesses within the company, and describes the opportunities and threats facing AEU. 2.2.1 Strengths • Low customer to employee ratio. • Excellent staff who are highly trained and very customer attentive. • High customer loyalty among repeat customers. • A truly unique, high end, service offering. 2.2.2 Weaknesses • A challenge to find employees who possess the necessary skills and customer-centric attitude. • The struggle to continuously offer new and exciting trips while maintaining the level of quality that is established over time from repetitive trip offerings. • Having a customer base located throughout the U.S. preventing AEU from in-person communication. 2.2.3 Opportunities • Growing market that has yet to be adequately addressed. • Growing number of young professionals with the recent dotcom boom. • The ability to spread fixed management overhead costs over an increasing number of offered trips. 2.2.4 Threats • A slump in the economy will affect the travel industry. • An increase in terrorist acts will chill Americans perception of safety when traveling, whether in the United States or abroad. • The entrance of other service providers into AEU's niche. Adventure Excursions Unlimited Page 5