Adventure Excursions unlimited Activities most commonly participated in during adventure vacations: Camping (85%), hiking(74%), sking(51%), snorkeling or scuba diving(30%), sailing(26%), kayaking or white water rafting(24%), and biking trips(24%0) Biking Vacations: 27 million travelers, customers tend to be young and affluent. Ages 18-34 and one fourth are from households w/annual income of $75,000 or more. Market Forecast 3000.000 2,500,000 High-income health-conscious individuals 2001200212003120042005 2.1. 4 Market Growth In 1999, the adventure travel market generated $7 billion dollars. The market is poised for growth. This growth can be attributed to several factors. The first factor is an increased appreciation for travel. More and more people are recognizing the value in spending their free time away from home participating in activities that they enjoy. Another variable that is contributing to this market growth is that as americans continue to work longer and longer work hours, they also are looking for adventure travel vacations that offer a release from their day to day work. Our target market works hard, but also plays hard. when they do take time off from work they choose an activity that they thoroughly enjoy, to a large degree because vacation occurs somewhat infrequently Page 4• Activities most commonly participated in during adventure vacations: Camping (85%), hiking (74%), skiing (51%), snorkeling or scuba diving (30%), sailing (26%), kayaking or white water rafting (24%), and biking trips (24%). • Biking Vacations: 27 million travelers, customers tend to be young and affluent. Ages 18-34 and one fourth are from household's w/annual income of $75,000 or more. 0 500,000 1,000,000 1,500,000 2,000,000 2,500,000 3,000,000 2001 2002 2003 2004 2005 High-income health-conscious individuals Young, active "trustafarians" Other Market Forecast 2.1.4 Market Growth In 1999, the adventure travel market generated $7 billion dollars. The market is poised for growth. This growth can be attributed to several factors. The first factor is an increased appreciation for travel. More and more people are recognizing the value in spending their free time away from home, participating in activities that they enjoy. Another variable that is contributing to this market growth is that as Americans continue to work longer and longer work hours, they also are looking for adventure travel vacations that offer a release from their day to day work. Our target market works hard, but also plays hard. When they do take time off from work, they choose an activity that they thoroughly enjoy, to a large degree because vacation occurs somewhat infrequently. Adventure Excursions Unlimited Page 4