Different imperatives regarding economics, culture, and competition Businesses Product Customer relationship Infrastructure innovation management management Early market High cost of ustomer High fixed costs entry allows for acquisition makes it make large a premium prIce volumes essential Economics and a large imperative to gain to achieving low m market share arge shares o speed is the key wallet, economies unit costs, p of scope are the economies of key scale are the key Employee Highly service Cost focused centered a Culture oriented; stress on coddling the customer standardization creative ' stars comes first predictability efficien Battle for talent ow barriers to Battle for scope Battle for scale id consolidatio rap entry many Competition small players a few big players consolidation;a thrive dominate few big players dominate urce: Adapted from J. Hagel and M. Singer(1999)Product innovation Customer relationship management Infrastructure management Economics Early market entry allows for a premium price and a large market share; speed is the key High cost of customer acquisition makes it imperative to gain large shares of wallet; economies of scope are the key High fixed costs make large volumes essential to achieving low unit costs; economies of scale are the key Culture Employee centered; coddling the creative ‘stars’ Highly service oriented; ‘customer comes first’ Cost focused; stress on standardization, predictability, efficiency Competition Battle for talent; low barriers to entry; many small players thrive Battle for scope; rapid consolidation; a few big players dominate Battle for scale; rapid consolidation; a few big players dominate I m p e r a t i v e s Businesses Source: Adapted from J. Hagel and M. Singer (1999). Different imperatives regarding economics, culture, and competition