Traditional corporation can be unbundled into 3 distinct businesses ome management 鹞pWt stomers Product Infrastructure innovation management Conceive attractive new strive d commercialise them operationa tasks ource: Adapted from J. Hagel and M. Singer(1999)Product innovation Conceive attractive new products and services and commercialise them Customer relationship management Identify, attract, and build relationships with customers Infrastructure management Build and manage facilities for high￾volume, repetitive operational tasks Source: Adapted from J. Hagel and M. Singer (1999). Traditional corporation can be unbundled into 3 distinct businesses