Separation vs integration Separate organization Integrated organization ● Greater focus Established and trusted brand · More flexibility and faster· Shared information decisions ● cross- promotion Entrepreneurial culture ● Purchasing leverage Access to venture capital Distribution efficiencies Source: R. Gulati and J. Garino(2000), pp. 107-114 Shared customer service Think, how does lr impacts?• Established and trusted brand • Shared information • Cross-promotion • Purchasing leverage • Distribution efficiencies • Shared customer service Separate organization Integrated organization Source: R. Gulati and J. Garino (2000), pp. 107-114 Separation vs integration • Greater focus • More flexibility and faster decisions • Entrepreneurial culture • Access to venture capital Think: how does IT impacts?