Part 5. Travel agency management Case one: Emerging e-commerce development model for Taiwanese travel agencies 5. 1 E-commerce development strategy 5.2 E-commerce development model 5.3 confirmative factor analysis and correlation analysis Case two: Service quality of travel agents the case of travel agents in Hong Kong 5.4 The SErQUal service 5.5 Dimensions of service quality 5.6 The five dimensions: customer expectation and perception along Student evaluation grading criteria You are evaluated in two areas, which totals 100 grad ing points 1)class discussion and presenta tion=30%: It is based on your active class discussion and subject-related presentation 2) Research paper=70%: It is a small paper in English with around 2,000 words, for which you may choose any one of the topic of interest in relation to the subjects of the course or to the subjects of your supplementary read ing material used in your presentation before Text book and reference book Tourism Management compiled by Su baoren Tourism Management Towards the New Millennium, by Chris Ryan and Stephen Page, Publisher: Pergamon; Publish date: 2000; Bind ing: hard back 旅游学院苏宝仁Part 5. Travel agency management Case one: Emerging e-commerce development model for Taiwanese travel agencies 5.1 E-commerce development strategy 5.2 E-commerce development model 5.3 confirmative factor analysis and correlation analysis Case two: Service quality of travel agents: the case of travel agents in Hong Kong 5.4 The SERQUAL service 5.5 Dimensions of service quality 5.6 The five dimensions: customer expectation and perception along Student evaluation & grading criteria You are evaluated in two areas, which totals 100 grading points: 1) class discussion and presentation=30%: It is based on your active class discussion and subject-related presentation. 2) Research paper=70%: It is a small paper in English with around 2,000 words, for which you may choose any one of the topic of interest in relation to the subjects of the course or to the subjects of your supplementary reading material used in your presentation before. Text book and reference book Text book Tourism Management compiled by Su Baoren Reference book: Tourism Management Towards the New Millennium, by Chris Ryan and Stephen Page; Publisher: Pergamon; Publish date: 2000; Binding: hardback 旅游学院 苏宝仁 2006，8，21