消费者的创新性以及相关的人格特质 Roehrich, G(2004). Consumer innovativeness: Concepts and measurements. Journal of business research. 57.671 June Cotte stacy L Wood(2004). Families and Innovative Consumer Behavior: A Triadic Analysis of Sibling and Parental Influence. Journal of Consumer Research. 31(1), 78-87 Ronald e goldsmith, Leisa r flynn, Elizabeth b(2003) INNOVATIVE CONSUMERS AND MARKET MAVENS Journal of Marketing Theory and Practice. 11(4), 54-65 Rajdeep grewal, Raj Mehta, Frank r Kardes( 2000). The role of the social-identity function of attitudes in consumer innovativeness and opinion leadership. Journal of economic Psychology. 21(3), 2338 消费者的创新性以及相关的人格特质 ◼ Roehrich, G(2004). Consumer innovativeness: Concepts and measurements. Journal of Business Research. 57, 671 ◼ June Cotte, Stacy L Wood(2004). Families and Innovative Consumer Behavior: A Triadic Analysis of Sibling and Parental Influence. Journal of Consumer Research. 31(1) ,78 –87 ◼ Ronald E Goldsmith, Leisa R Flynn, Elizabeth B(2003). INNOVATIVE CONSUMERS AND MARKET MAVENS. Journal of Marketing Theory and Practice. 11(4),54-65. ◼ Rajdeep Grewal, Raj Mehta, Frank R Kardes(2000). The role of the social-identity function of attitudes in consumer innovativeness and opinion leadership. Journal of Economic Psychology.21(3), 233