第37卷第4期 林业经济问题 Vol 37 No 4 017年8月出版 Issues of Forestry Economics August 2017 DOI:10.16832/jcnk.1005-9709.2017.04.010 Analyzing the Image Perception of Suburban Forest Park Based on Network Text Analysis: A Case Study of Lishui Baiyun Forest Park ZHAO Mimi, ZHANG Jianguo School of Landscape Architecture School of Tourism and Health, Zhejiang A&F University, Lin'an, Zhejiang 311300 China) Abstract (1) Background---With the development of economic society and public living standards, how to keep the mental and physical health has became a hotspot topic gradually in society. Suburban Forest parks play an important role in peoples'modern recreations. In the Internet age, most tourists would check tourist information on the internet before touring. So that tourism image is one of the most important factors in attracting tourist (2)Methods---The raw data used in the analytical method was from web text contents. The sample data the comments about scene, environment and function of the Baiyun Forest Park. And the comments and travels were gathered through web websites search (web websites include Sina blog, Ctrip Travel Network etc.) by using the key words as Baiyun Forest Park. Word frequency analysis, semantic network analysis and e- motion analysis of the key words for Baiyun Forest Park were processed by using ROST Content Mining software (3)Results---Through the analysis and summary of the ROST Content Mining software, it ca ded that the main tourism image of Baiyun Forest Park is concentrated in the natural scenery and the forest theme. Based on the analysis of the high frequency words, this paper selected 45 high frequency words for ana- lyzing the image perception of Baiyun forest park. The high frequency words could ided into 3 aspects to reflected the travel: the high frequency words about scenic environment accounted for 62. 16%, the high fre- quency words about tourists activities accounted for about 31. 08% and the high frequency words about tourists travel accounted for 6. 76%. Through the analysis of the emotion, the positive emotion was the most, which ac- counted for 78. 9% and the overall impression was better. The neutral emotion accounted for 11. 1%. The nega tive emotion was the smallest and its proportion was 9. 87%. Therefore, the perception of tourism image of Baiyun Forest Park is mainly manifested in the following 3 aspects: the first one is scenic environment, Baiyun Forest Park is a good ecological environment with the theme of the forest; the second aspect is tourist ac the purposes of most visitors in Baiyun Forest Park are leisure entertainment, exercise and prevent sunstroke the third one is tourists travel, the high-frequency words like as urban, citizen, driving, ete. showed the convenient location of Baiyun Forest Park (4)Conclusions and Discussion--Above all, this paper put forward the following suggestions. Firstly excavation of cultural resources and enhancing the cultural atmosphere of the Baiyun Forest Park could be done Although the Baiyun Forest Park mainly is the natural landscape, it also cannot lack cultural atmosphere. See ondly, the Baiyun Forest Park should tap the Baiyun culture and improve the visibility. The Park could remodel characteristics creative landscape and launch the boutique attractions to implement the brand strategy develop- ment. Thirdly, the Baiyun Forest Park need more publicity. Only increasing the publicity of the Baiyun Forest Park, it can be to known by more people, so as to attract more tourists to carry out forest ecological experience sort activities. Lastly, the Baiyun Forest Park should protect and improve the origi ecological environment sustainably. According to the maximum protection and the principle of develop- ment, the green energy-saving technology should be utilized to reduce pollution and maintain the original natural Key words: image perception, suburban forest park, Lishui Baiyun Original Article in赵咪咪,张建国.基于网络文本分析的城郊森林公园形象感知研究:以丽水白云森林公园为例.林 业经济问题,2017,37(4):51-56ＤＯＩ: １０􀆰 １６８３２ / ｊ􀆰 ｃｎｋｉ􀆰 １００５－９７０９􀆰 ２０１７􀆰 ０４􀆰 ０１０ Ａｎａｌｙｚｉｎｇ ｔｈｅ Ｉｍａｇｅ Ｐｅｒｃｅｐｔｉｏｎ ｏｆ Ｓｕｂｕｒｂａｎ Ｆｏｒｅｓｔ Ｐａｒｋ Ｂａｓｅｄ ｏｎ Ｎｅｔｗｏｒｋ Ｔｅｘｔ Ａｎａｌｙｓｉｓ: Ａ Ｃａｓｅ Ｓｔｕｄｙ ｏｆ Ｌｉｓｈｕｉ Ｂａｉｙｕｎ Ｆｏｒｅｓｔ Ｐａｒｋ ＺＨＡＯ Ｍｉｍｉꎬ ＺＨＡＮＧ Ｊｉａｎｇｕｏ (Ｓｃｈｏｏｌ ｏｆ Ｌａｎｄｓｃａｐｅ Ａｒｃｈｉｔｅｃｔｕｒｅ Ｓｃｈｏｏｌ ｏｆ Ｔｏｕｒｉｓｍ ａｎｄ Ｈｅａｌｔｈꎬ Ｚｈｅｊｉａｎｇ Ａ＆Ｆ Ｕｎｉｖｅｒｓｉｔｙꎬ Ｌｉｎ􀆳ａｎꎬ Ｚｈｅｊｉａｎｇ ３１１３００ Ｃｈｉｎａ) Ａｂｓｔｒａｃｔ ⑴ Ｂａｃｋｇｒｏｕｎｄ———Ｗｉｔｈ ｔｈｅ ｄｅｖｅｌｏｐｍｅｎｔ ｏｆ ｅｃｏｎｏｍｉｃ ｓｏｃｉｅｔｙ ａｎｄ ｐｕｂｌｉｃ ｌｉｖｉｎｇ ｓｔａｎｄａｒｄｓꎬ ｈｏｗ ｔｏ ｋｅｅｐ ｔｈｅ ｍｅｎｔａｌ ａｎｄ ｐｈｙｓｉｃａｌ ｈｅａｌｔｈ ｈａｓ ｂｅｃａｍｅ ａ ｈｏｔｓｐｏｔ ｔｏｐｉｃ ｇｒａｄｕａｌｌｙ ｉｎ ｓｏｃｉｅｔｙ. Ｓｕｂｕｒｂａｎ Ｆｏｒｅｓｔ ｐａｒｋｓ ｐｌａｙ ａｎ ｉｍｐｏｒｔａｎｔ ｒｏｌｅ ｉｎ ｐｅｏｐｌｅｓ􀆳 ｍｏｄｅｒｎ ｒｅｃｒｅａｔｉｏｎｓ. Ｉｎ ｔｈｅ Ｉｎｔｅｒｎｅｔ ａｇｅꎬ ｍｏｓｔ ｔｏｕｒｉｓｔｓ ｗｏｕｌｄ ｃｈｅｃｋ ｔｏｕｒｉｓｔ ｉｎｆｏｒｍａｔｉｏｎ ｏｎ ｔｈｅ ｉｎｔｅｒｎｅｔ ｂｅｆｏｒｅ ｔｏｕｒｉｎｇ. Ｓｏ ｔｈａｔ ｔｏｕｒｉｓｍ ｉｍａｇｅ ｉｓ ｏｎｅ ｏｆ ｔｈｅ ｍｏｓｔ ｉｍｐｏｒｔａｎｔ ｆａｃｔｏｒｓ ｉｎ ａｔｔｒａｃｔｉｎｇ ｔｏｕｒｉｓｔｓ. ⑵ Ｍｅｔｈｏｄｓ———Ｔｈｅ ｒａｗ ｄａｔａ ｕｓｅｄ ｉｎ ｔｈｅ ａｎａｌｙｔｉｃａｌ ｍｅｔｈｏｄ ｗａｓ ｆｒｏｍ ｗｅｂ ｔｅｘｔ ｃｏｎｔｅｎｔｓ. Ｔｈｅ ｓａｍｐｌｅ ｄａｔａ ａｒｅ ｔｈｅ ｃｏｍｍｅｎｔｓ ａｂｏｕｔ ｓｃｅｎｅꎬ ｅｎｖｉｒｏｎｍｅｎｔ ａｎｄ ｆｕｎｃｔｉｏｎ ｏｆ ｔｈｅ Ｂａｉｙｕｎ Ｆｏｒｅｓｔ Ｐａｒｋ. Ａｎｄ ｔｈｅ ｃｏｍｍｅｎｔｓ ａｎｄ ｔｒａｖｅｌｓ ｗｅｒｅ ｇａｔｈｅｒｅｄ ｔｈｒｏｕｇｈ ｗｅｂ ｗｅｂｓｉｔｅｓ ｓｅａｒｃｈ ( ｗｅｂ ｗｅｂｓｉｔｅｓ ｉｎｃｌｕｄｅ Ｓｉｎａ ｂｌｏｇꎬ Ｃｔｒｉｐ Ｔｒａｖｅｌ Ｎｅｔｗｏｒｋꎬ ｅｔｃ.) ｂｙ ｕｓｉｎｇ ｔｈｅ ｋｅｙ ｗｏｒｄｓ ａｓ Ｂａｉｙｕｎ Ｆｏｒｅｓｔ Ｐａｒｋ. Ｗｏｒｄ ｆｒｅｑｕｅｎｃｙ ａｎａｌｙｓｉｓꎬ ｓｅｍａｎｔｉｃ ｎｅｔｗｏｒｋ ａｎａｌｙｓｉｓ ａｎｄ ｅ￣ ｍｏｔｉｏｎ ａｎａｌｙｓｉｓ ｏｆ ｔｈｅ ｋｅｙ ｗｏｒｄｓ ｆｏｒ Ｂａｉｙｕｎ Ｆｏｒｅｓｔ Ｐａｒｋ ｗｅｒｅ ｐｒｏｃｅｓｓｅｄ ｂｙ ｕｓｉｎｇ ＲＯＳＴ Ｃｏｎｔｅｎｔ Ｍｉｎｉｎｇ ｓｏｆｔｗａｒｅ. ⑶ Ｒｅｓｕｌｔｓ———Ｔｈｒｏｕｇｈ ｔｈｅ ａｎａｌｙｓｉｓ ａｎｄ ｓｕｍｍａｒｙ ｏｆ ｔｈｅ ＲＯＳＴ Ｃｏｎｔｅｎｔ Ｍｉｎｉｎｇ ｓｏｆｔｗａｒｅꎬ ｉｔ ｃａｎ ｂｅ ｃｏｎｃｌｕ￣ ｄｅｄ ｔｈａｔ ｔｈｅ ｍａｉｎ ｔｏｕｒｉｓｍ ｉｍａｇｅ ｏｆ Ｂａｉｙｕｎ Ｆｏｒｅｓｔ Ｐａｒｋ ｉｓ ｃｏｎｃｅｎｔｒａｔｅｄ ｉｎ ｔｈｅ ｎａｔｕｒａｌ ｓｃｅｎｅｒｙ ａｎｄ ｔｈｅ ｆｏｒｅｓｔ ｔｈｅｍｅ. Ｂａｓｅｄ ｏｎ ｔｈｅ ａｎａｌｙｓｉｓ ｏｆ ｔｈｅ ｈｉｇｈ ｆｒｅｑｕｅｎｃｙ ｗｏｒｄｓꎬ ｔｈｉｓ ｐａｐｅｒ ｓｅｌｅｃｔｅｄ ４５ ｈｉｇｈ ｆｒｅｑｕｅｎｃｙ ｗｏｒｄｓ ｆｏｒ ａｎａ￣ ｌｙｚｉｎｇ ｔｈｅ ｉｍａｇｅ ｐｅｒｃｅｐｔｉｏｎ ｏｆ Ｂａｉｙｕｎ ｆｏｒｅｓｔ ｐａｒｋ. Ｔｈｅ ｈｉｇｈ ｆｒｅｑｕｅｎｃｙ ｗｏｒｄｓ ｃｏｕｌｄ ｂｅ ｄｉｖｉｄｅｄ ｉｎｔｏ ３ ａｓｐｅｃｔｓ ｔｏ ｒｅｆｌｅｃｔｅｄ ｔｈｅ ｔｒａｖｅｌ: ｔｈｅ ｈｉｇｈ ｆｒｅｑｕｅｎｃｙ ｗｏｒｄｓ ａｂｏｕｔ ｓｃｅｎｉｃ ｅｎｖｉｒｏｎｍｅｎｔ ａｃｃｏｕｎｔｅｄ ｆｏｒ ６２􀆰 １６％ꎬ ｔｈｅ ｈｉｇｈ ｆｒｅ￣ ｑｕｅｎｃｙ ｗｏｒｄｓ ａｂｏｕｔ ｔｏｕｒｉｓｔｓ ａｃｔｉｖｉｔｉｅｓ ａｃｃｏｕｎｔｅｄ ｆｏｒ ａｂｏｕｔ ３１􀆰 ０８％ ａｎｄ ｔｈｅ ｈｉｇｈ ｆｒｅｑｕｅｎｃｙ ｗｏｒｄｓ ａｂｏｕｔ ｔｏｕｒｉｓｔｓ ｔｒａｖｅｌ ａｃｃｏｕｎｔｅｄ ｆｏｒ ６􀆰 ７６％. Ｔｈｒｏｕｇｈ ｔｈｅ ａｎａｌｙｓｉｓ ｏｆ ｔｈｅ ｅｍｏｔｉｏｎꎬ ｔｈｅ ｐｏｓｉｔｉｖｅ ｅｍｏｔｉｏｎ ｗａｓ ｔｈｅ ｍｏｓｔꎬ ｗｈｉｃｈ ａｃ￣ ｃｏｕｎｔｅｄ ｆｏｒ ７８􀆰 ９％ ａｎｄ ｔｈｅ ｏｖｅｒａｌｌ ｉｍｐｒｅｓｓｉｏｎ ｗａｓ ｂｅｔｔｅｒ. Ｔｈｅ ｎｅｕｔｒａｌ ｅｍｏｔｉｏｎ ａｃｃｏｕｎｔｅｄ ｆｏｒ １１􀆰 １％. Ｔｈｅ ｎｅｇａ￣ ｔｉｖｅ ｅｍｏｔｉｏｎ ｗａｓ ｔｈｅ ｓｍａｌｌｅｓｔ ａｎｄ ｉｔｓ ｐｒｏｐｏｒｔｉｏｎ ｗａｓ ９􀆰 ８７％. Ｔｈｅｒｅｆｏｒｅꎬ ｔｈｅ ｐｅｒｃｅｐｔｉｏｎ ｏｆ ｔｏｕｒｉｓｍ ｉｍａｇｅ ｏｆ Ｂａｉｙｕｎ Ｆｏｒｅｓｔ Ｐａｒｋ ｉｓ ｍａｉｎｌｙ ｍａｎｉｆｅｓｔｅｄ ｉｎ ｔｈｅ ｆｏｌｌｏｗｉｎｇ ３ ａｓｐｅｃｔｓ: ｔｈｅ ｆｉｒｓｔ ｏｎｅ ｉｓ ｓｃｅｎｉｃ ｅｎｖｉｒｏｎｍｅｎｔꎬ Ｂａｉｙｕｎ Ｆｏｒｅｓｔ Ｐａｒｋ ｉｓ ａ ｇｏｏｄ ｅｃｏｌｏｇｉｃａｌ ｅｎｖｉｒｏｎｍｅｎｔ ｗｉｔｈ ｔｈｅ ｔｈｅｍｅ ｏｆ ｔｈｅ ｆｏｒｅｓｔꎻ ｔｈｅ ｓｅｃｏｎｄ ａｓｐｅｃｔ ｉｓ ｔｏｕｒｉｓｔ ａｃｔｉｖｉｔｉｅｓꎬ ｔｈｅ ｐｕｒｐｏｓｅｓ ｏｆ ｍｏｓｔ ｖｉｓｉｔｏｒｓ ｉｎ Ｂａｉｙｕｎ Ｆｏｒｅｓｔ Ｐａｒｋ ａｒｅ ｌｅｉｓｕｒｅ ｅｎｔｅｒｔａｉｎｍｅｎｔꎬ ｅｘｅｒｃｉｓｅ ａｎｄ ｐｒｅｖｅｎｔ ｓｕｎｓｔｒｏｋｅꎻ ｔｈｅ ｔｈｉｒｄ ｏｎｅ ｉｓ ｔｏｕｒｉｓｔｓ ｔｒａｖｅｌꎬ ｔｈｅ ｈｉｇｈ￣ｆｒｅｑｕｅｎｃｙ ｗｏｒｄｓ (ｌｉｋｅ ａｓ ｕｒｂａｎꎬ ｃｉｔｉｚｅｎꎬ ｄｒｉｖｉｎｇꎬ ｅｔｃ.) ｓｈｏｗｅｄ ｔｈｅ ｃｏｎｖｅｎｉｅｎｔ ｌｏｃａｔｉｏｎ ｏｆ Ｂａｉｙｕｎ Ｆｏｒｅｓｔ Ｐａｒｋ. ⑷ Ｃｏｎｃｌｕｓｉｏｎｓ ａｎｄ Ｄｉｓｃｕｓｓｉｏｎ———Ａｂｏｖｅ ａｌｌꎬ ｔｈｉｓ ｐａｐｅｒ ｐｕｔ ｆｏｒｗａｒｄ ｔｈｅ ｆｏｌｌｏｗｉｎｇ ｓｕｇｇｅｓｔｉｏｎｓ. Ｆｉｒｓｔｌｙꎬ ｅｘｃａｖａｔｉｏｎ ｏｆ ｃｕｌｔｕｒａｌ ｒｅｓｏｕｒｃｅｓ ａｎｄ ｅｎｈａｎｃｉｎｇ ｔｈｅ ｃｕｌｔｕｒａｌ ａｔｍｏｓｐｈｅｒｅ ｏｆ ｔｈｅ Ｂａｉｙｕｎ Ｆｏｒｅｓｔ Ｐａｒｋ ｃｏｕｌｄ ｂｅ ｄｏｎｅ. Ａｌｔｈｏｕｇｈ ｔｈｅ Ｂａｉｙｕｎ Ｆｏｒｅｓｔ Ｐａｒｋ ｍａｉｎｌｙ ｉｓ ｔｈｅ ｎａｔｕｒａｌ ｌａｎｄｓｃａｐｅꎬ ｉｔ ａｌｓｏ ｃａｎｎｏｔ ｌａｃｋ ｃｕｌｔｕｒａｌ ａｔｍｏｓｐｈｅｒｅ. Ｓｅｃ￣ ｏｎｄｌｙꎬ ｔｈｅ Ｂａｉｙｕｎ Ｆｏｒｅｓｔ Ｐａｒｋ ｓｈｏｕｌｄ ｔａｐ ｔｈｅ Ｂａｉｙｕｎ ｃｕｌｔｕｒｅ ａｎｄ ｉｍｐｒｏｖｅ ｔｈｅ ｖｉｓｉｂｉｌｉｔｙ. Ｔｈｅ Ｐａｒｋ ｃｏｕｌｄ ｒｅｍｏｄｅｌ ｃｈａｒａｃｔｅｒｉｓｔｉｃｓ ｃｒｅａｔｉｖｅ ｌａｎｄｓｃａｐｅ ａｎｄ ｌａｕｎｃｈ ｔｈｅ ｂｏｕｔｉｑｕｅ ａｔｔｒａｃｔｉｏｎｓ ｔｏ ｉｍｐｌｅｍｅｎｔ ｔｈｅ ｂｒａｎｄ ｓｔｒａｔｅｇｙ ｄｅｖｅｌｏｐ￣ ｍｅｎｔ. Ｔｈｉｒｄｌｙꎬ ｔｈｅ Ｂａｉｙｕｎ Ｆｏｒｅｓｔ Ｐａｒｋ ｎｅｅｄ ｍｏｒｅ ｐｕｂｌｉｃｉｔｙ. Ｏｎｌｙ ｉｎｃｒｅａｓｉｎｇ ｔｈｅ ｐｕｂｌｉｃｉｔｙ ｏｆ ｔｈｅ Ｂａｉｙｕｎ Ｆｏｒｅｓｔ Ｐａｒｋꎬ ｉｔ ｃａｎ ｂｅ ｔｏ ｋｎｏｗｎ ｂｙ ｍｏｒｅ ｐｅｏｐｌｅꎬ ｓｏ ａｓ ｔｏ ａｔｔｒａｃｔ ｍｏｒｅ ｔｏｕｒｉｓｔｓ ｔｏ ｃａｒｒｙ ｏｕｔ ｆｏｒｅｓｔ ｅｃｏｌｏｇｉｃａｌ ｅｘｐｅｒｉｅｎｃｅ ａｎｄ ｌｅｉｓｕｒｅ ａｎｄ ｈｅａｌｔｈ ｒｅｓｏｒｔ ａｃｔｉｖｉｔｉｅｓ. Ｌａｓｔｌｙꎬ ｔｈｅ Ｂａｉｙｕｎ Ｆｏｒｅｓｔ Ｐａｒｋ ｓｈｏｕｌｄ ｐｒｏｔｅｃｔ ａｎｄ ｉｍｐｒｏｖｅ ｔｈｅ ｏｒｉｇｉｎａｌ ｅｃｏｌｏｇｉｃａｌ ｅｎｖｉｒｏｎｍｅｎｔ ｓｕｓｔａｉｎａｂｌｙ. Ａｃｃｏｒｄｉｎｇ ｔｏ ｔｈｅ ｍａｘｉｍｕｍ ｐｒｏｔｅｃｔｉｏｎ ａｎｄ ｔｈｅ ｐｒｉｎｃｉｐｌｅ ｏｆ ｍｉｎｉｍｕｍ ｄｅｖｅｌｏｐ￣ ｍｅｎｔꎬ ｔｈｅ ｇｒｅｅｎ ｅｎｅｒｇｙ￣ｓａｖｉｎｇ ｔｅｃｈｎｏｌｏｇｙ ｓｈｏｕｌｄ ｂｅ ｕｔｉｌｉｚｅｄ ｔｏ ｒｅｄｕｃｅ ｐｏｌｌｕｔｉｏｎ ａｎｄ ｍａｉｎｔａｉｎ ｔｈｅ ｏｒｉｇｉｎａｌ ｎａｔｕｒａｌ ｓｔｙｌｅ. Ｋｅｙ ｗｏｒｄｓ: ｉｍａｇｅ ｐｅｒｃｅｐｔｉｏｎꎬ ｓｕｂｕｒｂａｎ ｆｏｒｅｓｔ ｐａｒｋꎬ Ｌｉｓｈｕｉ Ｂａｉｙｕｎꎬ ｎｅｔｗｏｒｋ ｔｅｘｔ ａｎａｌｙｓｉｓ Ｏｒｉｇｉｎａｌ Ａｒｔｉｃｌｅ ｉｎ 赵咪咪ꎬ 张建国. 基于网络文本分析的城郊森林公园形象感知研究: 以丽水白云森林公园为例. 林 业经济问题ꎬ ２０１７ꎬ３７(４): ５１－５６. 第 ３７ 卷 第 ４ 期 ２０１７ 年 ８ 月出版 林 业 经 济 问 题 Ｉｓｓｕｅｓ ｏｆ Ｆｏｒｅｓｔｒｙ Ｅｃｏｎｏｍｉｃｓ Ｖｏｌ􀆰 ３７ Ｎｏ􀆰 ４ Ａｕｇｕｓｔ ２０１７