Why Look At Individual Behavior (cont. Focus of OB individal behavior-attitudes,personality, -i perception,learning,and motivation group belavior-norms,roles,team building, leadership,and conflict individuals in a group setting behave differently from individuals acting alone Goals of OB explain,predict,and influence behavior manager's success depends on getting things done through other people ©Prentice Hall,2002 14-6Why Look At Individual Behavior (cont.) Focus of OB – individual behavior - attitudes, personality, perception, learning, and motivation – group behavior - norms, roles, team building, leadership, and conflict • individuals in a group setting behave differently from individuals acting alone Goals of OB – explain, predict, and influence behavior – manager’s success depends on getting things done through other people © Prentice Hall, 2002 14-6