Attitudes Definition -evaluative statements concerning objects,people or events three components cogitive-beliefs,opinions,knowledge,or information held by a person ective-emotion or feeling -term attitude usually refers to this component belbavioral-intention to behave in a certain way toward someone or something ©Prentice Hall,2002 14-7 Attitudes Definition – evaluative statements concerning objects, people, or events – three components • cognitive - beliefs, opinions, knowledge, or information held by a person • affective - emotion or feeling –term attitude usually refers to this component • behavioral - intention to behave in a certain way toward someone or something © Prentice Hall, 2002 14-7