《服务经济学》课程教学大纲 一、课程基本信息 课程代码：18080292 课程名称：服务经济学 英文名称：Service Economics 课程类别：学科基础课 时：32 学 分：2 适用对象：会展经济与管理专业本科生 考核方式：考试 先修课程：微观经济学， 二、课程简介 中文简介： 《服务经济学》是会展经济与管理专业本科生的学科基础课之一，是完善学生专 业知识、能力和素质结构的重要内容，安排在大二下学期。课程全面阐述服务业的基 本概念、发展历程及服务经济学的基本原理理论。通过本课程的学习，提高学生对服 务业的认识，初步掌握服务产品理论，了解服务业发展趋势，培养学生的批判性思维 能力。课堂时间将用于讲授，课堂讨论，多媒体演示以及学生作业展示。课堂活动将 包括讨论课本的章节和课外读物，案例研究等，这将调动学生的积极性，鼓励他们在 课堂上表达意见，并营造活跃的课堂气氛。在课堂之外，学生应该阅读课本和相关书 籍，参加小组讨论，并完成个人或小组作业。 英文简介： Service economics is a basic course for grade 2 students studying Convention Exhibition Economics.It is an important part of students professional knowledge,ability and quality structure.The course elaborates the basic concepts and the development process of service industry,introduces the basic principle of service economics comprehensively After taking this course,students can get further understanding of service industry,master the theory of service products and understand the development trend of service industry. The course also training students'critical thinking skills.In-class activities will cover discussing textbook chapters and outside readings,case study,and so on,which will mobilize the enthusiasm of the students.encourage them to express opinions in class.and construet active classroom atmosphere.Outside of class students are expected to read assignments from the textbook and outside reading.participate in the study group1 《服务经济学》课程教学大纲 一、课程基本信息 课程代码：18080292·· 课程名称：服务经济学 英文名称：Service Economics 课程类别：学科基础课 学 时：32 学 分：2 适用对象：会展经济与管理专业本科生 考核方式：考试 先修课程：微观经济学， 二、课程简介 中文简介： 《服务经济学》是会展经济与管理专业本科生的学科基础课之一，是完善学生专 业知识、能力和素质结构的重要内容，安排在大二下学期。课程全面阐述服务业的基 本概念、发展历程及服务经济学的基本原理理论。通过本课程的学习，提高学生对服 务业的认识，初步掌握服务产品理论，了解服务业发展趋势，培养学生的批判性思维 能力。课堂时间将用于讲授，课堂讨论，多媒体演示以及学生作业展示。课堂活动将 包括讨论课本的章节和课外读物，案例研究等，这将调动学生的积极性，鼓励他们在 课堂上表达意见，并营造活跃的课堂气氛。在课堂之外，学生应该阅读课本和相关书 籍，参加小组讨论，并完成个人或小组作业。 英文简介： Service economics is a basic course for grade 2 students studying Convention & Exhibition Economics. It is an important part of students' professional knowledge, ability and quality structure. The course elaborates the basic concepts and the development process of service industry, introduces the basic principle of service economics comprehensively. After taking this course, students can get further understanding of service industry, master the theory of service products and understand the development trend of service industry. The course also training students' critical thinking skills. In-class activities will cover discussing textbook chapters and outside readings, case study, and so on, which will mobilize the enthusiasm of the students, encourage them to express opinions in class, and construct active classroom atmosphere. Outside of class students are expected to read assignments from the textbook and outside reading, participate in the study group