试卷代号：1361 国家开放大学（中央广播电视大学）2016年春季学期“开放本科”期末考试 国际商务交际 试题答案及评分标准 (供参考) 2016年7月 Part One Reading (20 points) Two point for each item. 1.True 2.False 3.True 4.True 5.True 6.False 7.True 8.True 9.False 10.False Part Two Short-Answer Questions (20 points) Five points for each question. 11.For our purposes,communication is the transmission of information and meaning from one individual or group to another.The crucial element in this definition is meaning. The process of communication is successful only when the receiver understands an idea as the sender intended it.Both parties must agree not only on the information transmitted but also on the meaning of that information. 12.Persuasion becomes unethical when facts are distorted,overlooked,or manipulated with an intent to deceive. 13.The choice depends on the purpose of a message,the importance of the message, the amount and speed of feedback required,the need for a permanent record,the cost of the channel,and the degree of formality desired. 14.Three trends are working together to enforce the growing need for developing multicultural sensitivities and improved communication techniques.First,the globalization of markets means that you can expect to be doing business with people from around the world.Second,technological advancements in transportation and information are making the world smaller and more intertwined.Third,more and more immigrants from other cultures 1438试卷代号 :1361 国家开放大学(中央广播电视大学 )2016 年春季学期"开放本科"期未考试 国际商务交际 试题答案及评分标准 (供参考) 2016 Part One Reading (20 points) • Two point for each item. 1. True 2. False 3. True 4. True 5. True 6. False 7. True 8. True 9. False 10. False Part Two Short-Answer Questions (20 points) • Five points for each question. 11. For our purposes, communication is the transmission of information and meaning from one individual or group to another. The crucial element in this definition is meaning. The process of communication is successful only when the receiver understands an idea as the sender intended it. Both parties must agree not only on the information transmitted but also on the meaning of that information. 12. Persuasion becomes unethical when facts are distorted , overlooked , or manipulated with an intent to deceive. 13. The choice depends on the purpose of a message , the importance of the message , the amount and speed of feedback required , the need for a permanent record , the cost of the channel , and the degree of formality desired. 14. Three trends are working together to enforce the growing need for developing multicultural sensitivities and improved communication techniques. First , the globalization of markets means that you can expect to be doing business with people from around the world. Second, technological advancements in transportation and information are making the world smaller and more intertwined. Third , more and more immigrants from other cultures 1438