链男4经降贸多大是 公司理财 PROJECT 4 The Antaeus licence Antaeus is a small,self-governing state that occupies a narrow strip of land at the southern tip of the Nereus Peninsula.It has two million inhabitants and the population is not expected increase in the foreseeable future.The economy has been growing at around 4%per annum in recent years and an OECD report suggests that this rate of growth is set to rise over the next few years.Its democratically-elected government is committed to a strategy of modernisation and has implemented a number of radical reforms in recent years,including the privatisation of state industries. Geryon plc is the only licensed cellular telephone network business operating within Antaeus.It has been much criticised as it has proved incapable of meeting the needs of an increasingly prosperous and well-educated population.The geography of the country has led to problems in establishing a reliable network and charges for using the network are high.In order to maximise its profits,Geryon plc has focused on business users who are prepared to pay high prices. The government of Antaeus is aware of these problems and so,to stimulate competition and to improve the level of service available,it has decided to grant a further licence to operate a cellular telephone network within the country.The licence will be put up for auction in two months time and will last for a period of five years.A review will take place at the end of this period in order to see whether the licence should be renewed for a further five years or whether a further auction should take place. Heracles telecommunications plc is interested in making a bid for the licence.The company currently provides cellulartelephone networks throughout Western Europe.Although this has proved to be very profitable,increasing competition and a downturn in the demand for cellular telephones in a number of Western European countries has produced gloomy forecasts of future prospects.As a result,the Board of Directors is seeking more profitable geographical areas for the company's products and services.The Special Projects Division of the company has recently produced,with the help of a number of business information agencies, information that may be useful in formulating a bid for the Antaeus licence. The following charging structure (expressed in Antaeus dollars)is currently being adopted by Geryon plc for its Antaeus customers: 1.An annual rental charge of AN$50 per cellular telephone payable in advance. 2.An airtime charge of AN$0-50 per minute for local calls and AN$3-00 per minute for international calls. Heracles telecommunications plc is considering undercutting these charges by offering: 1.An annual rental charge of AN$40 per cellular telephone payable in advance. 2.An airtime charge of AN$0-30 per minute for local calls and AN$2-50 per minute for international calls. The level of ownership of cellular telephones within the country over the next five years, within various income ranges,is predicted to be as follows: Percentage of population owning a cellular telephone 第1页共8页公司理财 PROJECT 4 The Antaeus licence Antaeus is a small, self-governing state that occupies a narrow strip of land at the southern tip of the Nereus Peninsula. It has two million inhabitants and the population is not expected increase in the foreseeable future. The economy has been growing at around 4% per annum in recent years and an OECD report suggests that this rate of growth is set to rise over the next few years. Its democratically-elected government is committed to a strategy of modernisation and has implemented a number of radical reforms in recent years, including the privatisation of state industries. Geryon plc is the only licensed cellular telephone network business operating within Antaeus. It has been much criticised as it has proved incapable of meeting the needs of an increasingly prosperous and well-educated population. The geography of the country has led to problems in establishing a reliable network and charges for using the network are high. In order to maximise its profits, Geryon plc has focused on business users who are prepared to pay high prices. The government of Antaeus is aware of these problems and so, to stimulate competition and to improve the level of service available, it has decided to grant a further licence to operate a cellular telephone network within the country. The licence will be put up for auction in two months time and will last for a period of five years. A review will take place at the end of this period in order to see whether the licence should be renewed for a further five years or whether a further auction should take place. Heracles telecommunications plc is interested in making a bid for the licence. The company currently provides cellulartelephone networks throughout Western Europe. Although this has proved to be very profitable, increasing competition and a downturn in the demand for cellular telephones in a number of Western European countries has produced gloomy forecasts of future prospects. As a result, the Board of Directors is seeking more profitable geographical areas for the company’s products and services. The Special Projects Division of the company has recently produced, with the help of a number of business information agencies, information that may be useful in formulating a bid for the Antaeus licence. The following charging structure (expressed in Antaeus dollars) is currently being adopted by Geryon plc for its Antaeus customers: 1. An annual rental charge of AN$50 per cellular telephone payable in advance. 2. An airtime charge of AN$0·50 per minute for local calls and AN$3·00 per minute for international calls. Heracles telecommunications plc is considering undercutting these charges by offering: 1. An annual rental charge of AN$40 per cellular telephone payable in advance. 2. An airtime charge of AN$0·30 per minute for local calls and AN$2·50 per minute for international calls. The level of ownership of cellular telephones within the country over the next five years, within various income ranges, is predicted to be as follows: Percentage of population owning a cellular telephone 第 1 页 共 8 页