Successful Business model ■ Correct profit site High customer Value Complementary Scope Control over Pricing Defensible sources of revenue Consistent connected activities Unique, Inimitable Capabilities Excellent Implementation Sustainability for the Future low costSuccessful Business Model ◼ Correct profit site ◼ High Customer Value ◼ Complementary Scope ◼ Control over Pricing ◼ Defensible Sources of Revenue ◼ Consistent Connected Activities ◼ Unique, Inimitable Capabilities ◼ Excellent Implementation ◼ Sustainability for the Future ◼ Low cost