《行业调研与考察》课程教学大纲 一、课程基本信息 课程代码:18170263 课程名称:行业调研与考察 英文名称:Industry survey and inspection 课程类别:选修课 学 时:48 学分:3 适用对象:广告学本科专业大三学生 考核方式:考试 先修课程:广告策划、广告创意与策划、新媒体广告研究等 二、课程简介 本课程以教师讲授广告行业理论与业界专家演讲相结合的教学形式,探讨广告行 业的基本概况、业务流程、运作规律、制度章程等内容,成为连接广告理论知识与行 业需求的桥梁。在理论知识进解方面,主要进授广告行业基本状况与发展前景:在专 家演讲方面,主要讲授业界工作特点、内容与要求:本课程安排学生参访广告公司模 块,让学生提前熟知广告行业各类事务,为今后实习工作作准备。 This course combines the teaching form of teachers'advertising industry theory explanation and advertising industry experts'speeches to explore the business process. operation rules,system and regulations of advertising industry,so as to become a bridge connecting advertising theoretical knowledge and industry demand.In terms of theoretical knowledge explanation,it mainly introduces the basic situation and development prospect of advertising industry;in terms of expert speech,it mainly teaches the characteristics, contents and requirements of the industry;combined with the module of students'visiting advertising companies,the course enables students to better understand the advertising industry and prepare for future practice and work. 三、课程性质与教学目的 《行业调研与考察》教学目的:通过教师理论讲解、专家演讲、学生调研,让学 生全面了解广告公司的业务流程、运作规律、制度章程、发展前景,为今后实习工作 作准备。除此之外,在公司调研方面,要求学生选择具有正确政治方向,拥护中国共 产党的领导,热爱祖国,宜场社会正能量的优质公司。1 《行业调研与考察》课程教学大纲 一、课程基本信息 课程代码:18170263 课程名称:行业调研与考察 英文名称:Industry survey and inspection 课程类别:选修课 学 时:48 学 分:3 适用对象:广告学本科专业大三学生 考核方式:考试 先修课程:广告策划、广告创意与策划、新媒体广告研究等 二、课程简介 本课程以教师讲授广告行业理论与业界专家演讲相结合的教学形式,探讨广告行 业的基本概况、业务流程、运作规律、制度章程等内容,成为连接广告理论知识与行 业需求的桥梁。在理论知识讲解方面,主要讲授广告行业基本状况与发展前景;在专 家演讲方面,主要讲授业界工作特点、内容与要求;本课程安排学生参访广告公司模 块,让学生提前熟知广告行业各类事务,为今后实习工作作准备。 This course combines the teaching form of teachers' advertising industry theory explanation and advertising industry experts' speeches to explore the business process, operation rules, system and regulations of advertising industry, so as to become a bridge connecting advertising theoretical knowledge and industry demand. In terms of theoretical knowledge explanation, it mainly introduces the basic situation and development prospect of advertising industry; in terms of expert speech, it mainly teaches the characteristics, contents and requirements of the industry; combined with the module of students' visiting advertising companies, the course enables students to better understand the advertising industry and prepare for future practice and work. 三、课程性质与教学目的 《行业调研与考察》教学目的:通过教师理论讲解、专家演讲、学生调研,让学 生全面了解广告公司的业务流程、运作规律、制度章程、发展前景,为今后实习工作 作准备。除此之外,在公司调研方面,要求学生选择具有正确政治方向,拥护中国共 产党的领导,热爱祖国,宣扬社会正能量的优质公司