2013-3-13 创新类型 突破 创重大 度 渐进 产品创新 工艺创新 服务创新 Type of Innovation and their Effects in Market Major Innovation主要创新 Radical Innovations激进创新 undamental changes in consumer Disruptive effect on customers behavior Major I Championed by establishe Based on different set of scientific competitors principles than prevailing set Speed cameras; online banking Create new markets, demand new consumer belay Incremental Innovation近创新 Strategic Innovations战略创新 Extend current proposition facing Small changes but dramatic impact Minor changes Build upon existing competencies& Requires different business models Small cars; small cameras Fog Lights Effect of Innovation on Established firms' Competencies Complementary Assets 112013‐3‐13 11 创新程度 突破 渐进 重大 产品创新 工艺创新 服务创新 Major Innovation主要创新 Fundamental changes in consumer behavior Radical Innovations激进创新 Disruptive effect on customers & s behavior producers Championed by established competitors Speed cameras; online banking producers Based on different set of scientific principles than prevailing set Create new markets, demand new consumer behaviors Car Incremental Innovation渐近创新 Extend current proposition facing Strategic Innovations战略创新 Small changes but dramatic impact Major consumer Habits and Behaviors consumers Minor changes Build upon existing competencies & assets Fog Lights g p on competition Requires different business models Small cars; small cameras Minor Enhances destroys Effect of Innovation on Established firms’ Competencies & Complementary Assets Effect of Innovation on