Objectives To define strategic planning and consider its Importance for marketing To describe the total quality approach to strategic planning and show its relevance to marketing To look at the different kinds of strategic plans To describe thoroughly each of the steps in the strategic planning process To show how a strategic marketing plan may be devised and appliedObjectives • To define strategic planning and consider its importance for marketing • To describe the total quality approach to strategic planning and show its relevance to marketing • To look at the different kinds of strategic plans • To describe thoroughly each of the steps in the strategic planning process: • To show how a strategic marketing plan may be devised and applied