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3-1: Overview a strategic business plan "describes the overall direction an organization will pursue within its chosen environment and guides the allocation of resources and effort. It also provides the logic that integrates the perspectives of functional departments and operating units, and points them all in the same direction Dan external orientation; Da process for formulating strategies; )methods for analyzing strategic situations and alternatives )a commitment to action.3-1: Overview • A strategic business plan "describes the overall direction an organization will pursue within its chosen environment and guides the allocation of resources and effort. It also provides the logic that integrates the perspectives of functional departments and operating units, and points them all in the same direction." • )an external orientation; • )a process for formulating strategies; • )methods for analyzing strategic situations and alternatives; • )a commitment to action
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