I. Factors Affecting Consumer I. Factors Affecting Consumer Behavior Behavior II. Types of Buying Decision II. Types of Buying Decision Behavior Behavior III. The Buyer Decision Process III. The Buyer Decision Process IV. The Buyer Decision Process IV. The Buyer Decision Process for New Products for New Products

I. Personal selling I. Personal selling II. Role of Sales force II. Role of Sales force III. Sales force management III. Sales force management IV. Selling process IV. Selling process V. Customer Relationship V. Customer Relationship Management Management

I. What is a Distribution I. What is a Distribution Channel? Channel? II. Roles of Distribution Channels II. Roles of Distribution Channels III. Designing of Distribution III. Designing of Distribution Channels Channels IV. Distribution Channel IV. Distribution Channel Management Management

I. Managing Marketing Efforts I. Managing Marketing Efforts II. Organizing the Marketing II. Organizing the Marketing Department Department III. Four skills needed for III. Four skills needed for effective implementation effective implementation IV. Types of Control IV. Types of Control V. Marketing Control Process V. Marketing Control Process VI. Marketing Audits VI. Marketing Audits

I. The Importance of I. The Importance of information information II. The Marketing Information II. The Marketing Information System III. The Marketing Research III. The Marketing Research Process Process IV. Research Plan Designing IV. Research Plan Designing and Execution and Execution

I. Characteristics of Business I. Characteristics of Business Markets Markets II. Model of Business Buying II. Model of Business Buying Behavior Behavior III. Business Buying Situations III. Business Buying Situations and Process and Process IV. Value Building and Relationship IV. Value Building and Relationship Marketing Marketing V. Internal Marketing V. Internal Marketing

I The appraisal process I The appraisal process 1.1 Introduction to the appraisal process 1.1 Introduction to the appraisal process 1.2 Appraisal methods 1.2 Appraisal methods 1.3 Appraising performance: problems and 1.3 Appraising performance: problems and solutions solutions II The appraisal interview II The appraisal interview 2.1 Types of interviews 2.1 Types of interviews 2.2 How to conduct the 2.2 How to conduct the appraisal interview appraisal interview III The role of appraisals in III The role of appraisals in managing performance managing performance 3.1 Do appraisals really help 3.1 Do appraisals really help to improve performance? to improve performance? 3.2 The performance management 3.2 The performance management approach approach 3.3 Performance management 3.3 Performance management abroad 3.4 TQM 3.4 TQM-based appraisals based appraisals IV. Summary IV. Summary

第一节 I型超敏反应 一、I型超敏反应发生机制 二、常见I型超敏反应性疾病 三、I型超敏反应免疫学检测 第二节 II型超敏反应 一、II型超敏反应发生机制 二、常见II型超敏反应性疾病 三、II型超敏反应免疫学检测 第三节 III型超敏反应 一、III型超敏反应发生机制 二、常见III型超敏反应性疾病 三、III型超敏反应免疫学检测 第四节 IV型超敏反应 一、IV型超敏反应发生机制 二、常见IV型超敏反应性疾病 三、IV型超敏反应免疫学检测 思考题 小结

又称抗原抗体复合物型超敏反应。在一定条 件下,可溶性抗原与体内相应抗体(lgG、lgM 或lgA)结合形成中等大小的免疫复合物(C), 后者沉积于毛细血管壁等基底膜,激活补体,吸 引白细胞及其他细胞,引起以局部中性粒细胞浸 润为特征的血管及其周围炎症反应和组织损伤。 又称血管炎型超敏反应

Part I Lead-in (Task 1-5) Part II In-Class Reading (Text Structure; Word Study; Sentence Study) Part III After-Class Reading (Passage One; Passage Two)