Electronic Commerce Prentice Hall © 2006 2 Learning Objectives 1. Describe the factors that influence consumer behavior online. 2. Understand the decision-making process of consumer purchasing online. 3. Describe how companies are building one-to-one relationships with customers. 4. Explain how personalization is accomplished online. 5. Discuss the issues of e-loyalty and e-trust in EC. 6. Describe consumer market research in EC

Electronic Commerce Prentice Hall © 2006 2 Learning Objectives 1. Define exchanges and describe their major types. 2. Describe the various ownership and revenue models of exchanges. 3. Describe B2B portals. 4. Describe third-party exchanges. 5. Distinguish between purchasing (procurement) and selling consortia

Electronic Commerce Prentice Hall © 2006 2 Learning Objectives 1. Describe e-government to citizens (G2C), to businesses (G2B), and to others. 2. Describe various e-government initiatives. 3. Discuss online publishing, e-books, and blogging. 4. Describe e-learning and virtual universities. 5. Describe knowledge management and dissemination as

Electronic Commerce Prentice Hall © 2006 2 Learning Objectives 1. Define the various types of e-auctions and list their characteristics. 2. Describe the processes involved in conducting forward and reverse e-auctions. 3. Describe the benefits and limitations of e-auctions. 4. Describe some unique e-auction models

Electronic Commerce Prentice Hall © 2006 2 Starting a New Online Business • Creating a New Company or Adding an Online Project – Step 1: Identify a consumer or business need in the marketplace – Step 2: Investigate the opportunity – Step 3: Determine the business owner’s ability to meet the need

Electronic Commerce Prentice Hall © 2006 2 Learning Objectives 1. Discuss the major steps in developing an EC application. 2. Describe the major EC applications and list their major functionalities

TEXT A Gasoline Direct Injection (GDI) and Throttle-by-wire Gasoline Direct Injection Mitsubishi GDI Volkswagen AG's direct-injection(FSI) Toyota DI engine Electronic Throttle—Throttle-By-Wire

E-mail是Internet最早的主要应用之一。大 多数用户使用互联网络，都是从使用电子邮件 （Electronic mail,简称E-mail)开始的。 E￾mail有着广泛的应用，方便、经济、快捷。 提供Email收发的邮件服务器是各类网站的 一个重要组成部分，尤其对于一个独立的企业 或机构来说，建立邮件服务器是十分必要的

This is the first book that can be considered a textbook on thin film science, complete with exercises at the end of each chapter. Ohring has contributed many highly regarded reference books to the AP list, including Reliability and Failure of Electronic Materials and the Engineering Science of Thin Films. The knowledge base is intended for science and engineering students in advanced undergraduate or first-year graduate level courses on thin films and scientists and engineers who are entering or require an overview of the field. Since 1992, when the book was first published, the field of thin films has expanded tremendously, especially with regard to technological applications. The second edition will bring the book up-to-date with regard to these advances. Most chapters have been greatly updated, and several new chapters have been added

《电子商务 E-business》阅读文献：纽约大学 Electronic Commerce