To provide a deeper understanding of strategic analyses-know the situation. To discuss in more detail the strategic options that firm can consider-make a decision. To explore rational and creative approaches to strategy implementation-the tough part of strategy. To discuss how to evaluate and control the strategy selected
An internal, operations driven activity involving organizing, budgeting, motivating, culture building, supervising, and leading to make the strategy worked as intended. There must be a fit between strategy and organizational resources and capabilities, reward structure, internal support systems, and organizational structure
Corporation a mechanism established to allow different parties to contribute capital, expertise, and labor for their mutual benefit Corporate governance refers to the relationship among these groups in determining the direction and performance of the corporation
Sun Tzu chinese General Know the enemy and know yourself; in a hundred battles you will never be in peril When you are ignorant of the enemy but know yourself, your chances of winning or losing are equal. If ignorant of both your enemy and yourself, you are certain in every battle to be in peril