Unit 1 Changes in the Way We Live Unit 2 The Freedom Givers Unit 3 Security Unit 4 Extraterrestrials Unit 5 How to Celebrate Holidays Unit Six The Last Leaf Unit 7 Making a Living

第一部分 交际用语 (10 分) 1 – 5 小题： 阅读下面的小对话，从 A、B、C 三个选项中选出一个能填入空白处的最佳选项，并在答题纸上写出所选的字母符号。（每题 2 分，共 10 分）

Electronic Commerce Prentice Hall © 2006 2 Learning Objectives 1. Describe the factors that influence consumer behavior online. 2. Understand the decision-making process of consumer purchasing online. 3. Describe how companies are building one-to-one relationships with customers. 4. Explain how personalization is accomplished online. 5. Discuss the issues of e-loyalty and e-trust in EC. 6. Describe consumer market research in EC

Electronic Commerce Prentice Hall © 2006 2 Learning Objectives 1. Describe the role of support services in EC. 2. Define EC order fulfillment and describe the EC order fulfillment process. 3. Describe the major problems of EC order fulfillment. 4. Describe various solutions to EC order fulfillment problems

Electronic Commerce Prentice Hall © 2006 2 Starting a New Online Business • Creating a New Company or Adding an Online Project – Step 1: Identify a consumer or business need in the marketplace – Step 2: Investigate the opportunity – Step 3: Determine the business owner’s ability to meet the need

Electronic Commerce Prentice Hall © 2006 2 Learning Objectives 1. Describe the need for justifying EC investments, how it is done, and how metrics are used to determine justification. 2. Understand the difficulties in measuring and justifying EC investments. 3. Recognize the difficulties in establishing intangible metrics and describe how to overcome them

Electronic Commerce Prentice Hall © 2006 2 Learning Objectives 1. Describe e-government to citizens (G2C), to businesses (G2B), and to others. 2. Describe various e-government initiatives. 3. Discuss online publishing, e-books, and blogging. 4. Describe e-learning and virtual universities. 5. Describe knowledge management and dissemination as

Unit 1 Talking About Learning English Unit 2 Greetings and Introductions Unit 3 Opening and Closing a Conversation Unit 4 Time and Appointment Unit 5 Making Telephone Unit 6 Going to a Party Unit 7 A Job Interview Unit 8 Gratitude And Thanks Unit 9 Apologies and Excuses Unit 10 Anger and Annoyance Unit 11 Compliments

1.Dialect varieties 1) ethnic dialect 2) language and gender 3) Pidgin and Creole 4) bilingualism and diglossia 2.Register : 1) field and course 2)mode of discourse 3)tenor of discourse 3.Language and Culture 1) Definition of culture 2) The relationship between Language and Culture 3) Sapir-Whorf Hypothesis

◆1）Cultural-related idioms、proverbs and metaphors. • The definition of idiom 习语的定义 • The definition of metaphor 暗喻的定义 ◆2）The significance of cultural teaching and learing • Basic function of culture 文化的基本功能 • The significance of culture teaching 文化教学重要性 • The significance of culture learing 文化学习重要性