Chapter Electronic Payment systems 10.1 Traditional Electronic Payment Systems for Electronic Commerce In electronic commerce, the challenges of payment transactions were initially underestimated Business via the internet and mobile telephony has so far been dominated by the methods of payment customary in traditional business. However, in light of technological progress

Chapter 11 Electronic Commerce logistics 11.1 The Overall Electronic Commerce Logistics 11.1.1 The Logistics And the Logistical System Interest in the Internet has changed so drastically in recent years that one can speak of a universal breakthrough. The remarkable increase in users can be attributed mainly to the appeal of the World Wide Web, the Internet feature that is enjoying the greatest growth. There is some

Chapter 12 Management of Electronic Commerce Security The business world has taken this to heart when it has come to the Internet. Companies have ventured onto the Information Superhighway in increasing numbers to \reduce distribution and marketing costs, eliminate the middleman, increase efficiency, promote impulse transactions and streamline distribution to far-flung locales\as well as to \connect directly with consumers at home, streamline operations and internal

Chapter 3 Technology of Electronic Commerce 3.1 A short history of the Internet and the web The Internet was the result of some visionary thinking by people in the early 1960s who saw great potential value in allowing computers to share information on research and development in scientific and military fields. J CR Licklider of MIT, first proposed a global network of computers in 1962, and moved over to the Defense Advanced Research Projects Agency(DARPA) in late 1962 to head the work to develop it Leonard Kleinrock of MIT and later UCLA developed

Chapter 4 Website design 4.1 General Design of e-Business website 4.1.1 Defining the task Once you have decided to hire [COMPANy], the first step is to define the project very carefully and very thoroughly. It is critical to put down on paper what is and isn't included for the agree-to price. We call this the\Statement of Work\and include it as part of our proposal. For us to prepare this document, we're going to have a lot of questions to ask. If you haven,'t done so

7.1网络营销的市场细分 7.2网络营销的目标市场定位 7.3网络营销的品牌策略 7.4网络营销的定价策略 7.5网络营销的渠道策略 7.6网络营销的服务策略 7.7移动电子商务营销策略

Chapter 5 Electronic commerce information's search and selection In physical markets, consumer search activities include reading advertisements, calling endors, and visiting stores. In a virtual marketplace, all these activities seem to converge into Web searches and Web browsing. Not surprisingly, search services are the first market infrastructure to be built in the electronic marketplace

Chapter6 Transaction behavior on the internet 6.1 consumer buying behavior 6. 1. 1 What is Consumer Buying Behavior Buying Behavior is the decision processes and acts of people involved in bu product Need to understand why consumers make the purchases that they make? what factors influence consumer purchases? the changing factors in our society

8.1网络促销的概念、分类与作用 8.2网络促销的实施程序 8.3网络广告促销 8.4网络站点促销 8.5-mail促销 8.6其他促销方式

7.1网络营销的市场细分 7.2网络营销的目标市场定位 7.3网络营销的品牌策略 7.4网络营销的定价策略 7.5网络营销的渠道策略 7.6网络营销的服务策略 7.7移动电子商务营销策略