一、W 氏食品集团有限公司简介 广东温氏食品集团有限公司(以下简称 W 氏集团)成立于 1983 年，其经营模式突出地表 现在“公司+农户+客户”的经营运作上。在管理上通过公司控制农户进行喂养，销售上通过 市场竞争吸引客户，在开发上不断进行技术创新，形成自己的技术优势。最后在企业的发展 上，利用自己的核心竞争优势不断扩大经营的领域，不断扩充市场范围

1 发展简况 玻璃瓶→马口铁焊锡罐→马口铁电阻焊罐, 塑料瓶/纸质复合材料/铝箔等， 要求同学课外到超市中观察、全面感受罐藏食品。啤酒、果酒、饮料、火腿 肠、咸菜/泡菜等

我国已初步解决温饱,总体上达到初步小康。但发展很不平衡,尚有一些未脱贫地区存在着营养不良;而不少城市和比较富裕的地区已经出现摄入热能过量,动物性食品过多的饮食西方 化倾向,影响健康。我国政府签署了《世界营 养宣言》,承诺推行《世界营养行动计划》。 1998年9月24日卫生部公布了《中国居民膳食 指南》、《特定人群膳食指南》和《中国居民 平衡膳食宝塔》,本节主要介绍这些文件的主要精神

Product development does not occur in isolation as a separate functional activity. It is a company philosophy, a basic company strategy and a multifunctional company activity. In recent years to show this all-encompassing basis, bringing together product, process, marketing and organisational innovations, there has been development of an overall innovation strategy. This innovation strategy is related to the company's overall business aims and strategy, as well as the social, economic and technological environment, and the company's own knowledge and skills. The business strategy also includes a duct strategy outlining the products of the future. The combination of the innovation and product strategies is the basis for the product development strategy, and from this can be developed

Consumers are the centre of product development in the food industry, directly in the design of consumer products and indirectly in the design of commodity products and industrial products. In industrial product development, the emphasis is on the immediate customer, but consideration needs to be given to the acceptance of the final product by the consumer. It is important in product development to understand basic consumer behaviour and food choice as well as the individual product/consumer relationship(Earle, 1997). Differences among

Product development management in the food system is complex, long term and capital intensive. It is total company management involving every function in the company- so it is managing either a microcosm of the company or an integration of the company functions. For a major innovation, the company may set up a new venture company or division; or a new group of people may form a new company. At this time when many new companies are being formed on the innovations of information technology and biotechnology, it is interesting to speculate on new venture companies in the food industry and the basis of their new innovations. But at the present time

The four basic stages in the PD Process are the same for all food product development, but there are significant differences in the activities, techniques and timings for new product development in the primary production, industrial food processing, and food manufacturing industries Primary production's product development is based on either a breeding process from cultivated varieties or capturing a new species from the wild. The development of new plants, animals and fish takes a great deal of time and depends on times of growing and harvesting There can be a general product concept based on perceived consumer or industrial wants and needs

First published 2001, Woodhead Publishing Limited and CRC Press LLC 2001, Woodhead Publishing Limited The authors have asserted their moral rights This book contains information obtained from authentic and highly regarded sources Reprinted material is quoted with permission, and sources are indicated. Reasonable efforts have been made to publish reliable data and information, but the authors and the publishers cannot assume responsibility for the validity of all materials. Neither the authors nor the publishers, nor anyone

Product development has been a major activity in the food industry for over 40 years, but only gradually has it developed as a strategic business area and also as an advanced technology. For a long time it was essentially a craft, loosely related to the research and engineering areas in the company. The pressures for product development came very strongly from the needs of the growing supermarkets for a constantly changing, extensive mix of products and for continuous price promotions. So there was the drive for product difference

Managing innovation is a necessary skill for senior management of all food companies producing new raw materials, new ingredients or new consumer products. Company growth and even survival depends on the introduction of successful new products into old and new markets. The dividing line between product success and failure depends on many factors, but the most important are new product qualities, skills and resources of the company, market and marketing proficiency, and an organised product development process