earning objectives Explain the basic process for developing project schedules Describe how various tools and techniques help project managers perform activity definition, activity sequencing, activity duration estimating, schedule development, and schedule control

To Examine the Importance of Identifying Understanding, and Appealing to Customers To Enumerate& Describe Segmentation Factors and their Application To Examine Consumer Attitudes and the Decision Making Process To EXamine Target Market Planning To Note Environmental Factors that Affect Consumers

Capital Budgeting: the process of planning for purchases of long term assets。 ° example Suppose our firm must decide whether to purchase a new plastic molding machine for $125.000. How do we decide? will the machine be profitable? Will our firm earn a high rate of return on the investment?

Objectives The communications Process A Developing Effective Communications a Deciding on the Marketing Communications Mix a Managing and Coordinating Integrated Marketing Communications

It is often stated by those in the meat and refrigeration industries that 'anyone can measure a temperature. Many millions of measurements are made of both meat and environmental temperatures in the meat industry. However, in many cases the measurements made are an unreliable guide to the effectiveness of the refrigeration process. Even when the correct tem- peratures have been obtained the data are often poorly analysed and rarely acted upon

1.1 Information science Definition of information Science Information Science is a trans-disciplinary science with information as its object in study; the laws in information process as its content information methodology as its approach; and the strengthening human information functions particularly the intellectual ability, as its goal

Designing organizational structure Organizing the process by which managers establish working relationships among employees to achieve goals. Organizational Structure: formal system of task& reporting relationships showing how workers use resources

Operations Management Refers to the management of the production system that transforms inputs into finished goods and services o Production system: the way a firm acquires inputs then converts and disposes outputs oOperations managers: responsible for the transformation process from inputs to outputs Operations management seeks to increase the quality

Fundamental Principles of Accounting Information system A diagram of the accounting process Accounting System Components General Journal Transactions Computerized Accounting Information System

Task Team of FUNDAMENTAL ACCOUntING hool of Business, Sun Y at-sen University Lesson notes Lesson 3: Analyzing and Recording Accounting transactions Learning objectives Provide the students with a background of the accounting process to better understand the numbers on the financial statements Define the economic transactions and