本章需要掌握的内容： 各种产量的概念； 边际报酬递减规律的内涵； 如何确定生产过程中各种生产要素的投入量？

Overview I. Introduction II. The Economics of Effective Management Identify Goals and Constraints Recognize the Role of Profits Understand Incentives Understand Markets Recognize the Time Value of Money Use Marginal Analysis

I. Conditions for Oligopoly? II. Role of Strategic Interdependence III. Profit Maximization in Four Oligopoly Settings Sweezy (Kinked-Demand) Model Cournot Model Stackelberg Model Bertrand Model

第一章 基数效用论和边际效用分析 第二章 序数效用论和无差异曲线分析 第三章 不确定条件下消费者行为分析

I. Market Failure Market Power Externalities Public Goods Incomplete Information II. Rent Seeking III. Government Policy and International Markets

I. The Mean and the Variance II. Uncertainty and Consumer Behavior III. Uncertainty and the Firm IV. Uncertainty and the Market V. Auctions

I. Basic Pricing Strategies Monopoly & Monopolistic Competition Cournot Oligopoly II. Extracting Consumer Surplus Price Discrimination  Two-Part Pricing Block Pricing  Commodity Bundling III. Pricing for Special Cost and Demand Structures

I. Introduction to Game Theory II. Simultaneous-Move, One-Shot Games III. Infinitely Repeated Games IV. Finitely Repeated Games V. Multistage Games

I. Perfectly Competition Characteristics and profit outlook Effect of new entrants II. Monopolies Sources of monopoly power. Maximizing monopoly profits. Pros and cons III. Monopolistic Competition

I. Market Structure Measures of Industry Concentration II. Conduct Pricing Behavior Integration and Merger Activity III. Performance Dansby-Willig Index Structure-Conduct-Performance Paradigm IV. Preview of Coming Attractions