The Market for Corporate Control Sensible Motives for mMergers Dubious Reasons for Mergers Evaluating Mergers Merger Tactics Leveraged Buy-Outs Mergers and the Economy

Venture Capital The Initial Public Offering The Underwriters General Cash Offers The Private Placement

Organizing Business The Role of The Financial Manager Financial Markets Who Is The Financial Manager Corporate Goals Incentives Value Maximization

Measuring Beta Portfolio Betas CAPM and Expected Return Security market Line Capital Budgeting and Project Risk

Topics Covered Rates of Return 973 Years of Capital Market History Measuring Risk Risk Diversification Thinking About Risk

Topics Covered Discounted Cash Flows. NetProfits OIncremental Cash Flows STreatment of Inflation Separation of Investment Financing Decisions SExample: Blooper Industries Irwin/McGraw-Hill

How Firms Organize Their Investment Process Some “What If” Questions Sensitivity Analysis Break Even Analysis Flexibility in Capital Budgeting Decision Trees Options

一、證券分析之類型 1 技術分析 2 線型分析 二、基本分析 1 總體經濟情勢分析 2 產業分析 3 公司競爭策略與財務分析