第一节营运资金的概念与特点 第二节企业筹资组合 第三节企业资产组合 第四节现金管理 第五节应收帐款管理 第六节存货管理

第一节基本概念 第二节财务管理的目标 第三节财务管理的内容和职能 第四节财务管理的环境和原则 第五节财务管理的基本观念

I What is Pragmatics Pragmatics is the study of language usage from a functional perspective and is concerned with the principles that account for how meaning is communicated by the speaker (writer) and interpreted by the listener (reader) in a certain context

Language is a system of symbols ymbols are objects, events, speech sounds, written forms, gestures, which humans attach meaning Symbols operate in changing fields of social relationships symbols are multivocal --enables a wide range of

The reasonable person adapts himself to the world while the unreasonable one persists in trying to adapt he world to himse!.” George bernard Shaw

PSyCholinguistics-a dead disciplne! term coined in 1954 [Osgood] aim: to describe the exact operation of the brain during the production or processing of language psychology PSycho

Psycholinguistics and Neurolinguistics Psycholinguistics: study of language acquisItion, Storage, comprehension, and production Neurolinguistics: study of the neural and electrochemical bases of language development and use

Antonymy is a standard technical term used for oppositeness of meaning between lexemes

Linguistic Meaning The meaning of linguistic items. (linguistic item= anything, from word, to a grammatical morpheme or a combination of words). Different from personal/social/ cultural meanings

featuresof WORD Word: a unit of expression that has universal intuitive recognition by native speakers but difficult to define 1. Three senses of a word 2. Identifications of words 3. Classification of words