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Chapter 7 Internet marketing 7.1. Introduction of internet marketing 7.1.1 Internet marketing defined What is internet marketing? Internet marketing or internet-based marketing can be defined as the use of the Internet and related digital technologies to achieve marketing objectives and support the modern marketing concept. These technologies include the Internet media and other digital
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Chapter 1 Introduction of Electronic commerce 1. 1 Development of Electronic Commerce(e-commerce 1.1.1 Histor Throughout history, attempts to promote new means of communication were simply means with which to increase opportunities for ease, efficiency and security. The foundations on which electronic commerce is based started 125 years ago with the use of telegraph
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Chapter 9 The principle of ebXML 9.1 The introduction of ebXML 9.1.1 What is ebXML? ebXML is a global electronic business standard that is sponsored by UN/CEFACT(United Nations Center For Trade Facilitation And Electronic Business)and OASIS(Organization for the Advancement of Structural Information Standards). ebXML thus defines a framework for global
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I. Traditional concept传统理念 II.Win -win- concept双赢理念 III.Case simulation: Hotel Selling模拟谈判:酒店销售
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I. Separate the People from the Problem对事不对人 II. Focus on Interests Not Positions针对利益而非立场 IlI Invent Options for Mutual Gain为共同利益献策
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I. Personal Interests VS Organizational Interests个人利益与集体利益 II. Personal Interests VS Organizational& National Interests个人利益与集体和国家利益 IlI Communication Skills交际练习
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一、囚徒困境与谈判者的困境 二、谈判者的三种风格 三、竞争转向合作 四、应对红色博弈者的策略
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1. Remember the following useful expressions and translate them into Chinese: 1. With a view to supporting your sales, we have specially prepared some samples of our new makes and are sending them to you, under separate cover, for your
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1- COMMERCIAL INVOICE IN QUADRUPLICATE GIVING FULL DESCRIPTIONS OF EACH GARMENT AND INDICATING STYLES NUMBER 2- CERTIFICATE OF ORIGIN IN 2 COPIES INDICATING THIS CREDIT NO 3- PACKING LIST IN TRIPLICATE INDICATING STYLE NO, DETAILS
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随着 Internet为代表的全球信息化的日益深入,网络技术的应用层次也在不 断深入。其应用领域从传统的小型业务系统向大型的关键业务系统扩展,比较典型 的有政府部门信息系统、金融业务系统、企业商务系统等
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