Chapter 8 Internet market Promotion 8.1 Introduction, category and function of Internet Marketing 8.1.1 Internet marketing conception and characteristic 1. Internet marketing What is Internet marketing? Internet marketing or Internet-based marketing can be defined as the use of the Internet and related digital technologies to achieve marketing objectives and support the modern marketing concept. These technologies include the Internet media and other digital

Chapter Electronic Payment systems 10.1 Traditional Electronic Payment Systems for Electronic Commerce In electronic commerce, the challenges of payment transactions were initially underestimated Business via the internet and mobile telephony has so far been dominated by the methods of payment customary in traditional business. However, in light of technological progress

Chapter 12 Management of Electronic Commerce Security The business world has taken this to heart when it has come to the Internet. Companies have ventured onto the Information Superhighway in increasing numbers to \reduce distribution and marketing costs, eliminate the middleman, increase efficiency, promote impulse transactions and streamline distribution to far-flung locales\as well as to \connect directly with consumers at home, streamline operations and internal

Chapter 2 The strategy of the development of E-Commerce 2. 1 The importance of the development of E-Commerce's research The impact of e-commerce, particularly in business to business(B2B)transactions, continues to grow. Customers increasingly expect to be able to deal with suppliers electronically as a matter

Chapter 3 Technology of Electronic Commerce 3.1 A short history of the Internet and the web The Internet was the result of some visionary thinking by people in the early 1960s who saw great potential value in allowing computers to share information on research and development in scientific and military fields. J CR Licklider of MIT, first proposed a global network of computers in 1962, and moved over to the Defense Advanced Research Projects Agency(DARPA) in late 1962 to head the work to develop it Leonard Kleinrock of MIT and later UCLA developed

Chapter 5 Electronic commerce information's search and selection In physical markets, consumer search activities include reading advertisements, calling endors, and visiting stores. In a virtual marketplace, all these activities seem to converge into Web searches and Web browsing. Not surprisingly, search services are the first market infrastructure to be built in the electronic marketplace

Chapter6 Transaction behavior on the internet 6.1 consumer buying behavior 6. 1. 1 What is Consumer Buying Behavior Buying Behavior is the decision processes and acts of people involved in bu product Need to understand why consumers make the purchases that they make? what factors influence consumer purchases? the changing factors in our society

Chapter 7 Internet marketing 7.1. Introduction of internet marketing 7.1.1 Internet marketing defined What is internet marketing? Internet marketing or internet-based marketing can be defined as the use of the Internet and related digital technologies to achieve marketing objectives and support the modern marketing concept. These technologies include the Internet media and other digital

Chapter 9 The principle of ebXML 9.1 The introduction of ebXML 9.1.1 What is ebXML? ebXML is a global electronic business standard that is sponsored by UN/CEFACT(United Nations Center For Trade Facilitation And Electronic Business)and OASIS(Organization for the Advancement of Structural Information Standards). ebXML thus defines a framework for global

1.1网络管理概述 1.2ISO网络管理标准 1.3TCP/P网络的协议 1.4网络管理协议 本章目的:让学习掌握网页制作过程中要了解的一些基本知识,对网页有一个清晰的概念