1.使用范围:第三章消费者行为理论专题风险情况下的选择理论 2.要考核的知识点:人们对待风险的态度;理性与风险决策;风险规避者的行为

1.使用范围:第三章消费者行为理论 2.要考核的知识点:影响流行文化需求的因素;

1.使用范围:第二章消费者行为理论 2.要考核的知识点:决定消费者选择的因素; 替代效应和收入效应;

1.使用范围:第一章导论 2.要考核的知识点:供求理论; 影响需求的因素; 需求弹性及其与企业收入的关系

1.使用范围:第七章“垄断竞争市场” 2.要考核的知识点:垄断竞争形成的条件差异化战略与垄断竞争均衡

6. Choice Under Uncertainty a. Representing Uncertainty: Lotteries and Compound Lotteries b. Axioms of Expected Utility C. The Expected Utility Theory d. Empirical Challenges to Expected Utility Theory-the Paradox Business e. Application: Crime and punishment

4. Welfare Analysis and Other Issues a. Measuring Welfare b. First Order and Second Order Losses C. Taxes and Welfare d. Household Production (did last class) e. The Hedonic Approach

2. Choice and Utility Functions a. Choice in Consumer Demand Theory and Walrasian Demand b. Properties of demand from continuity and properties from WARP . Representing Preferences with a Utility Function d. Demand as Derived from Utility Maximization e. Application: Fertility

11. Competition and Monopoly, some preliminary discussions a. Monopoly Pricing b. Cournot and Bertrand Oligopoly C. Two Part Pricing d. Price Discrimination e. Regulation

10. More on Production a. Derived Demand-Marshall's Laws b. Long Run/Short Run, LeChatelier, Dynamics C. Aggregating Supply d. Theory of the Firm, the Holdup Problem e. Agency Issues f. Application: The Coase Theorem