《商务智能：数据分析的管理视角 Business Intelligence, Analytics, and Data Science：A Managerial Perspective》教学资源（教师手册，原书第4版）05 Predictive Analytics II：Text, Web, and Social Media Analytics
《商务智能：数据分析的管理视角 Business Intelligence, Analytics, and Data Science：A Managerial Perspective》教学资源（教师手册，原书第4版）03 Descriptive Analytics II：Business Intelligence and Data Warehousing
《商务智能：数据分析的管理视角 Business Intelligence, Analytics, and Data Science：A Managerial Perspective》教学资源（教师手册，原书第4版）01 An Overview of Business Intelligence, Analytics, and Data Science
7.1 Learn what Big Data is and how it is changing the world of analytics 7.2 Understand the motivation for and business drivers of Big Data analytics 7.3 Become familiar with the wide range of enabling technologies for Big Data analytics 7.4 Learn about Hadoop, MapReduce, and NoSQL as they relate to Big Data analytics 7.5 Compare and contrast the complementary uses of data warehousing and Big Data technologies 7.6 Become familiar with select Big Data platforms and services 7.7 Understand the need for and appreciate the capabilities of stream analytics 7.8 Learn about the applications of stream analytics
5.1 Describe text mining and understand the need for text mining 5.2 Differentiate among text analytics, text mining, and data mining 5.3 Understand the different application areas for text mining 5.4 Know the process of carrying out a text mining project 5.5 Appreciate the different methods to introduce structure to text-based data 5.6 Describe sentiment analysis 5.7 Develop familiarity with popular applications of sentiment analysis 5.8 Learn the common methods for sentiment analysis 5.9 Become familiar with speech analytics as it relates to sentiment analysis
3.1 Understand the basic definitions and concepts of data warehousing 3.2 Understand data warehousing architectures 3.3 Describe the processes used in developing and managing data warehouses 3.4 Explain data warehousing operations 3.5 Explain the role of data warehouses in decision support
1.1 Understand the need for computerized support of managerial decision making 1.2 Recognize the evolution of such computerized support to the current state—analytics/data science 1.3 Describe the business intelligence (BI) methodology and concepts 1.4 Understand the various types of analytics, and see selected applications 1.5 Understand the analytics ecosystem to identify various key players and career opportunities
