Electronic Commerce Prentice Hall © 2006 2 Learning Objectives 1. Describe the need for justifying EC investments, how it is done, and how metrics are used to determine justification. 2. Understand the difficulties in measuring and justifying EC investments. 3. Recognize the difficulties in establishing intangible metrics and describe how to overcome them

This chapter was written so I would have something to talk about on the first day of class. I wanted to give students an idea of what economics was all about, and what my lectures would be like, and yet not have anything that was really critical for the course. (At Michigan, students are still shopping around on the first day, and a good number of them won’t necessarily be at the lecture.)

一、什么是管理经济学 二、学了有什么用 三、如何学好这门课 四、课程安排及进度 五、考核要求 六、参考资料

一、效用的概念 二、需求的价格弹性 三、需求的收入弹性 四、需求的交叉结构弹性

一、需求 二、供给 三、供求法则 四、需求供给分析

一、 投资的概念 二、货币的时间价值 三、现金流量的估计 四、资金成本的估计 五、投资方案的评价方法

1 完全竞争条件下的企业行为模式 2 完全垄断条件下的企业行为模式 3垄断性竞争条件下的企业行为模式 4 寡头垄断条件下的企业行为模式

一、企业生产 生产投入 产出 二、企业生产要素 1 劳动 2 土地 3 资本 4 企业家才能

一、需求 二、供给 三、供求法则 四、需求供给分析 五、市场机制与社会资源配置

例1:骡子属于谁? 例2:卫星轨道 例3:难以忍受的臭气 例4:沼泽能排干吗 房子盖到隔壁土地上去一点点