Agenda Introduction Your team Your S&P 500 company Your feed back (FCF 2004 and WACC% of your team’s company) Introduction Dividend Policy (ch. 15) Your homework… In the news…
市场渗透: increase sales to present customers with current products. How? Cut prices, increase advertising, get products into more stores. 市场开发: develop new markets with current products. How? Identify new demographic or geographic markets